Amazon ads

Leverage a rich ad inventory with this major online retailer

Target only the most relevant product pages

Using our proprietary technology to identify the best opportunities for your brand.

Plug in your own ASIN(s) to identify similar items in your category
Ensure your products appear next to the relevant competition
Automate previously complex and time consuming tasks

Included in our full-service amazon package

Onboarding

Implement bid adjustments, pause inefficient campaigns and conduct negative keyword mining.
Optimisation

Refresh account structure, identify new opportunities and create a good reporting set up.
Acceleration

Implement advanced bidding models and optimise for profit margin – not just sales.

Implement a more effective bidding model in your amazon campaigns

Gain a competitive advantage over standard amazon advertisers using the Precis bidding model.

The advantages of Precis, over amazon’s standard model:

Efficiency based and automated bidding model
Possibility to set target ROAS
Lower CPCs
Accelerate only on the best performing targets

Sponsored Display campaigns have always been a question mark for us, as we were not able to understand precisely their contribution to our Amazon Ads strategy. Precis helped us to re-shape a new structure for them and provided insights on how efficiency can grow thanks to an appropriate attribution model and a well defined targeting approach.

Rossella Cenini
Head of Growth Tenacta Group S.p.a

Access real-time performance data for better account optimisation

When you implement the amazon ads API with Precis.

Build real-time dashboards and reports for actionable insights
Efficiency based bidding model
Shift from ACOS to ACOM for margin optimisation

Request an amazon ads audit.

Services to explore