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Calling all students

Best Marketing Thesis Award 2019

About Precis

Founded in 2012, Precis has become one of the leading digital marketing agencies in Europe, with over 180 employees and seven offices in Europe. We provide tailor-made strategies in paid media with a strong focus on measurement and the use of technology.

Background to thesis award

From the start, our vision has been to define the next generation digital marketing agency. In light of this, we have initiated a thesis competition in Sweden with the purpose of highlighting innovative academic research within the area of digital marketing.

Information about the thesis award

The thesis award is aimed at masters and graduate/bachelor students in Sweden. Field of education is not crucial, but to be able to be eligible for the award the thesis needs to contribute new insights that can be applied the field of digital marketing. The winning thesis will be chosen by an internal jury comprised of co-workers at Precis.

The assessment of the competing theses will be based on:

  • Relevance for the area of digital marketing
  • Innovativeness
  • Methodology

The winner

The winner of the award will be announced on the 1st of September 2019 and receive a total prize sum of 25 000 SEK as well being invited to our Stockholm office to present the thesis to the co-workers at Precis.

The thesis should be written (in Swedish or English) during the autumn term 2018 or spring term 2019. Submit your thesis no later than 30th of June 2019 at thesisaward@precisdigital.com

Need of inspiration?

The thesis might cover any topic related to digital marketing, here are some examples:

  • Attribution modelling of marketing investments
  • Machine learning in marketing
  • Marketing Mix Modeling
  • Valuation of e-commerce companies
  • Measurement of branding campaigns
  • What affects marketing performance?
  • Marketing investments effect on company valuation
  • Analysis of media consumption

How to apply

The thesis should be written (in Swedish or English) during the autumn term 2018 or spring term 2019. Submit your thesis no later than 30th of June at thesisaward@precisdigital.com