I studied for a master’s degree in E-Business at Copenhagen School of Business and graduated in 2016.
Why did you join Precis?
It was always clear to me that I wanted to get into digital marketing. I had a background playing poker professionally for a couple of years and for me digital marketing encompassed the balance between human psychology and numbers that I found fascinating when playing card games. I tried to learn as much as I could on my own, but it became clear to me that I also needed practical knowledge and mentorship. Great marketing is very much craftsmanship and not something you can properly learn simply from academics.
I was first introduced to Precis through my studies with Christopher Brixen, the CEO at the Copenhagen office, who had a workshop presentation about Attribution Modeling. During this workshop, it was clear to me that the ambition of Precis perfectly matched my own.
What is your role at Precis and what do you do?
In my time at Precis I’ve had quite a few roles. The main areas have been building our measurement and analytics offering in Copenhagen and training our first Danish analytics team. I’ve also been in the paid marketing side where I managed and led complex client projects, until finally being given the honour and privilege of becoming a partner in the company and bringing Precis back to my Jutland roots.
Today, in my day-to-day as the CEO of Precis Aarhus, I tend to do many different tasks depending on what we need at that time. CEO sounds fancy but I find that my day roughly translates to doing whatever is needed most across the business at that time – with a focus on admin, hiring, training, client strategy and leadership. My tasks have developed alongside the office growth and I’m less involved in client collaborations than I used to be – simply because we have people who are stronger than me at the office now! Though, I do still try to stay involved in some collaborations to stay sharp!
How do Precis facilitate learning and growth?
One of the main strengths of Precis in my eyes is the fact that you can learn from so many talented people. At Precis we have an extremely flat organisation, which means that anyone, at any time, can reach out to whomever they want. This means that your ability to learn and develop at Precis is mainly down to your own capacity for juggling your main work responsibilities while balancing whatever you want to learn. You’re expected to take responsibility for your own development and it’s completely up to you how steep you want your learning curve to be. As long as your ambition matches your effort then there is room for many different approaches to the learning opportunities that Precis presents.
The important point is to maintain quality across your work and learn the underlying principles and not just go through the motions. Learning the underlying principles will allow you to adapt your understanding to many different situations and will help make you a better specialist. Since Precis is growing and has been ever since I joined back in 2014 – there will always be new opportunities arising and if you focus on excelling in your tasks, and always look for new elements to learn, you’ll get your opportunity to grow and progress sooner rather than later.
One thing I want to highlight is that Precis is great if you’re a naturally curious person. If you’re naturally curious, have the ambition to be the best you can be, and excel at learning by doing, then I can’t think of a better place to learn that at Precis.
When hiring student workers or associates specialists, what are you mainly looking for?
When it comes to hiring associate specialist the main things I look for are the following:
Demonstrated interest in the field! Showing that you have a substantial interest in the field of digital marketing is crucial.
Curious and a clear appetite for learning. From my interviewing experience, curious people tend to be deeply involved in learning. This could be in running their own business, taking courses on their own, or in other ways trying to get better by themselves.
What tips can you give to students that want to pursue a career in digital marketing?
Get involved. Take courses on your own. Start your own drop shipping or affiliate-style business. Not because you’ll be a full-time drop shipper or an affiliate marketer for the rest of your life – but because it’ll give you valuable knowledge about what it means to run a business and how marketing really works on a business level. Don’t expect to learn what you need to know from university directly. At its core, great marketing is craftsmanship, so look for apprenticeship with the best you can find and focus on your overall learning velocity more than anything.
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