Measurability and Attribution lies at the very heart of our vision here at Precis, and are areas we have pursued for quite some time in order to deliver cutting edge solutions to our client base (we were recently awarded Best Attribution solution by the Drum, and have a Tech team dedicated to solving some of the most complex questions within digital marketing).

Facebook’s solutions for measuring incrementality and multi-channel are therefore naturally quite appealing to us, and something that have grown to become important components of our work. We were amongst the first companies in Europe to alpha test Facebook’s Advanced Measurement for attribution, and consider Facebook an important partner in shedding further light on some data points which are hard to come by elsewhere.