The overarching theme of this year’s conference was strategy. We wanted to gather everyone’s awesome thoughts when re-defining our strategy for the next three years. Since we introduced our new, bolder vision last year, spending this year working with how to actually get there was invigorating. This is of course besides the obvious fact of becoming better acquainted with all of our colleagues as we’ve grown from 46 people last year to 77 co-workers as of writing. Conference day took us down memory lane as Precis has now experienced five summers and five conferences, each with its unique influences, steadily nudging us forward. This coincidentally means five years of more or less consciously working with our strategy, going from three happy guys in Stockholm focusing mainly on measurement and search all the way to 2016’s introduction of a more focused effort within the realm of data science as well as a new service offering across all four of our Scandinavian offices. Breaking out into six groups, everyone were tasked with formulating and presenting strategic changes and suggestions to how we will actually define the digital marketing agency of the future. The groups covered everything from attracting and retaining the very best and brightest, over the scope and road map of our proprietary technology, to how the market should be presented with our service offering in the years to come.