Driving Apoteket’s revenue and retail with paid search
Since 2014 Precis has been helping to grow paid search activities for Sweden’s largest retail pharmacy – Apoteket
No longer a monopoly, state owned Apoteket are doing everything online and offline to stay ahead of pharmacy competitors. With its 370 stores and 19 billion SEK turnover, Apoteket’s marketing strategy spans a wide range of channels and has thousands of products.
A number of facts
Revenue increase from Paid Search
Our omnichannel strategy and technologies have increased the revenue of paid search by 107%
The value of paid search can now be measured and optimised across all 370 retail stores
Our bid management technology enables campaigns that capture every product opportunity
Precis are experts within paid search. Their ability to drive projects forward and get things done has enabled us to stay ahead of the competition and constantly improve our performance.
Profitable omnichannel strategy
With a 52 percent increase in investment, online revenue has risen by 107 percent since we began and profitability is up. Encompassing TV, outdoor, print and digital, the omnichannel approach to paid search has improved ROI across the board.
Total value of paid search
By implementing Store Visits in Google AdWords we enabled the tracking and evaluation of the total value created by paid search. Being able to measure how paid search drives visits to retail stores makes it possible to further improve its value.
With thousands of products to advertise and growing competition, our bid management technology has played a key role. Campaign management has become scientific and agile, resulting in efficient campaigns that capture every opportunity.