Search engine marketing – performance goes Outnorth
Outnorth was looking for a new approach to search engine marketing. Precis provided it and performance went north
As one of Scandinavias largest online retailers within the outdoor industry, Outnorth offers clothes, shoes and equipment for the great outdoors. The product range is based on high quality, good design and great functionality, even the ambition to grow is strong and healthy.
The numbers stacked up
Increased revenue from non-brand (YoY)
Accurate bid management helped us raise revenue on non-branded goods by 79%
A new efficient account structure led to a 19% increase in profitability
Together we have achieved what every marketer wants: big increases in revenue and reach – showing a higher ROI at the same time.
Efficient account structure
New and improved account structures set the foundation for efficient search engine marketing. With higher ad relevance, came greater control and better conditions for more accurate bidding. Profitability and revenue were increased, particularly on non-branded keywords.
Accurate bid management
The utilisation of our own bidding logic resulted in a more accurate cost distribution. Together with automated processes for keyword expansion, this increased the potential market and improved both revenue and profitability.
Transparency and commitment
The close and transparent dialogue between Outnorth and Precis has been crucial for sharing insights and maintaining an agile approach. This has led to continuous identification of opportunities for improvement.