We are on the lookout for
As hard as it can be to describe one-self, describing a company made up of more than 300 individuals almost feels impossible. Who are we? How do we work, and what is our ambition? Instead of trying to squeeze it all into this section, we created our Precis Handbook.
It covers everything from our vision to our guiding principles, our salary setting to our way of communicating, our career paths to our company’s history.
One of our guiding principles is to stay transparent, and by creating and sharing this handbook with whoever is interested in us, we hope we are. Have a read and feel free to let us know what you think!
Read our full handbook here
Meet our people
Hi Natalie!
Role
Joined
Office
Digital Specialist
September 2018
Stockholm
What did you do before joining Precis?
I actually did a BSc and MSc in biomedical science – so I worked with cancer cell lines in a research lab!
How has your development journey been since you joined?
I knew the basics of digital marketing when I started but after joining Precis, I’ve developed in-depth competencies in a wide range of platforms, such as Google Analytics, Supermetrics, Google Data Studio, Google Ads, YouTube and Facebook. Now I manage three client portfolios in more than 10 countries and drive Facebook leads tasks at the Stockholm office.
What does a normal workday for you look like?
I come into the office, start mapping out and prioritising daily (/weekly) tasks, check campaign performance and adjust budgets/set-up depending on the performance, attend a client meeting, analyse latest A/B test results, prepare for upcoming meetings, upload new campaign material, and so on. And I actually lead a small zen-session each week for my colleagues.
Meet our people
Hi Anton!
Role
Joined
Office
Senior Analytics Specialist
November 2016
Copenhagen
What do you do at Precis?
I work as a Senior Analytics Specialist in our Measurement Team. This means collecting, analysing and activating data for our clients using advanced methods.
How has your development journey been since you joined?
I joined Precis in August 2016 as an intern in a Digital Marketing team – as a student worker, and after finishing my studies I got a full-time position, I gradually transitioned into Measurement where I today have helped create and shape our local team and the work that we do – it’s a great example of the freedom given to shape your own work and change direction.
What’s the most exciting thing about your work right now?
Definitely the work we are doing within Attribution these days. It is a space where development moves fast, the challenges are big, and we as a company are able to make our mark on the industry as a whole.
Meet our people
Hi Olivia!
Role
Joined
Office
Senior Digital Specialist
March 2017
Oslo
What did you do before joining Precis?
I worked in paid media at Microsoft and a few tech startups in the San Francisco Bay Area for a few years. Before that, however, I did a master’s in Scandinavian linguistics and literature! I have also been working as a freelance literary translator for the last six years or so, which is a great hobby in my free time.
What’s the best thing about your role?
I’m a Facebook nerd, so I love being at the forefront of all the new tech and best practices – and of course sharing my knowledge with my colleagues.
What are Precis key strengths and key challenges as a workplace?
The strengths are without a doubt the people. I have never worked somewhere with not only so much competence and passion but also with such fun, friendly and unbelievably inspiring coworkers. As for challenges – agency life will always be incredibly fast-paced, which can be both a good and bad thing! You really need to learn how to manage your time and prioritize.
Meet our people
Hi Pierre!
Role
Joined
Office
Senior Data Scientist
August 2014
Stockholm
What did you do before joining Precis?
Phd studies in theoretical physics, quantum information.
What’s the best thing about your role?
I have the opportunity to constantly learn new things, in many different areas; from algorithms, statistics and programming, to how to organize teamwork.
What are Precis key strengths and key challenges as a workplace?
For me, Precis is an honest organisation, in that there are no large discrepancies between narrative and reality; I appreciate the transparency and that we do not claim to be something we are not. The main challenge is to maintain collaborative functions, such as knowledge sharing, when we grow and have separate offices.
Meet our people
Hi Elina!
Role
Joined
Office
Senior Analytics Specialist
October 2019 (re-joined)
Helsinki
What do you do at Precis?
I work with marketing measurement, from designing and implementing data collection, to activating data via both internal and client training, dashboards, reports, analyses etc. It’s a great mix of strategic and operational, business and technical, and internal and client work.
How has your development journey been since you joined?
When I first joined three years ago I divided my work between SEM and measurement. After a year I moved on to focus on analytics and measurement full-time. Back then my Copenhagen colleague Anton and me first formed CPHs official measurement team and I had the chance to learn along with him and other colleagues. Now being Helsinki’s analytics and measurement go-to, it’s again accelerated learning with new types of clients, measurement challenges and continuously improving ways of working and cooperating in the office.
Could you describe a client project that you have enjoyed?
This sounds like a cliche, but every client project teaches something new – Getting to know a new industry, business model, technical setup, people and how to best measure to achieve business goals is always a fresh challenge that I enjoy. It is also interesting how we develop measurement and analysis in the longer term with a client within available resources.
Meet our people
Hi Matthew!
Role
Joined
Office
Senior Digital Specialist
March 2018
London
What do you find interesting about digital marketing?
The high level of data-driven activity behind everything in digital marketing means almost every path to a purchase can be attributable and a source of hidden value and opportunities. It is a field where there are constant discoveries to be made amongst the data, it is this level of curiosity-kindling which I find most interesting!
What are Precis key strengths and key challenges as a workplace?
The key strengths in my eyes are a high level of freedom and trust instilled in co-workers with access to subject-matter experts from a wide range of backgrounds which means there is enormous opportunity to learn a lot in a very short period of time. As for key challenges, the differences amongst many clients means there is no single solution which is applicable to all – which means often you will need to also discover and learn yourself how best to face a challenge which no one else may have yet encountered.
Meet our people
Hi Line!
Role
Joined
Office
Associate Digital Specialist
December 2019
Oslo
What do you do at Precis?
I am an Associate Digital Specialist. This basically means that I do the same tasks a Digital Specialist, but my previous knowledge and experience is close to none, and therefore I am learning as I go! Personally, I think this title is one of the best initiatives Precis has, as it allows for people who don’t have a lot of experience within digital marketing to get a chance, as long as motivation, curiosity and interest for the subject is in place.
How has your development journey been since you joined?
The learning curve has been very steep. While writing this, I have been here less than 3 months, and I have gone from watching video tutorials on what paid search and paid social is, to optimizing and building account structures in Google Ads and Facebook, reporting, and participating in client meetings with both existing and new clients. I still have so much to learn, but the good news is you can never be fully trained in this business, there is always something new right around the corner.
What’s the best thing about your role?
Definitely the diversity. No day is the same as the last one, and I feel like I leave the office every afternoon feeling a little bit more experienced than when I came in that morning.
Meet our people
Hi Emil!
Role
Joined
Office
Senior Digital Specialist
April 2018
Gothenburg
What do you do at Precis?
I work as a Senior Digital Specialist and I mainly work with product development for SEO, producing products which Precis can use for SEO-purposes.
What do you find interesting about digital marketing?
The power behind it. It’s one thing to build a great website but totally another thing in making people visit it. There is so much data out there today which you can use to help people interested in your offer to find it. I come from a web-dev and a marketing background. Digital marketing blends these two areas in a very interesting way.
What are you looking forward to in 2020?
Google is releasing more information and support for technical SEO. Will be interesting to see what comes out during 2020.
Meet our people
Hi Niina!
Role
Joined
Office
Student Digital Specialist
September 2018
Aarhus
What do you do at Precis?
I work at Precis as a Digital Specialist and am part of the team in the Aarhus office. I’m also studying at the university so I currently work as a student employee, approximately 20 hours a week. My main responsibilities include client work, where I am the primary contact person for two Finnish e-commerce stores. Apart from working with clients, I help my colleagues in varying projects and tasks.
How has your development journey been since you joined?
When I look back to when I started, I realize how much I have learned. Digital marketing was almost completely new to me so I have learned everything about it at Precis. I feel like Precis is a really good place to learn since there are always smart colleagues around and the materials provided for the new employees are great. Getting my head around all the small details was difficult at first but after repetition and getting hands-on experience I have learned a lot. During my time at Precis, I have developed professionally as well as personally. I know that the development process will never stop since we are working with this great, ever-changing industry!
Meet our people
Hi Armin!
Role
Joined
Office
Digital Specialist
July 2018
Linkoping
What did you do before joining Precis?
I worked as a guitar teacher at Folkuniversitetet while also studying UX Design and Development of E-services.
How has your development journey been since you joined?
I joined Precis in July of 2018 in a supporting role towards the London office. After working with Paid Search for a couple of months I also started working with Paid Social and took ownership of certain segments and accounts. Recently I’ve joined Team Linköping which means that I will be working closer to clients with even more responsibility and ownership.
What are you looking forward to in 2020?
Taking on more responsibility, gaining more knowledge and also helping the Linköping office grow.
Our Offices
Stockholm
Our Stockholm office is located on Kungsholmen, where two floors of amazing people work together on solving digital marketing challenges. In 2015, 26 of us and a few boxes moved into this office. Now we are about 100 people and growing, and “Hubben” where we have our bi-weekly breakfast meetings is starting to get crowded. It’s our fourth office so far and while we enjoyed both Gamla Stan and Södermalm, we now feel very at home on this great “Holme”.
People
96
Size M2
950
Linkoping
At the beginning of 2018, we had the pleasure to get to know Linköping better when we opened up our office on Platensgatan 1. Since then our attic office has become a fully fledged digital marketing hub and we have gathered some great people who together are working both with our own clients as well as supporting our colleagues at all the other offices.
People
20
Size m2
189
Gothenburg
The second office is a charm! In 2018 we moved to Åvägen – and got the joy of designing an office from scratch. We ended up with 12 meeting rooms designed in different themes ranging from the west coast of Sweden to Italy and a lot of space to grow our digital marketing teams. We still get excited that we now have space for both a great coffee machine as well as a massage and physiotherapy room.
People
46
Size m2
700
Copenhagen
6 offices later, we are still thriving in Nørrebro. Our last move, in the spring of 2019, was to acquire a new floor in our building and design it to become a haven of meeting rooms and open space to use for events and gatherings, such as for some office-morning-gymnastics each Tuesday and Thursday. On the two upper floors, we do digital marketing and web analytics.
People
42
Size m2
950
Aarhus
Aarhus is the seventh Precis office, we opened up in March 2018 and were more than excited to be able to have an office in such a great city with some of the best tech universities around the corner. About a year after opening the doors in Aarhus we’ve outgrown to office spaces, which lead us to move to Hasle Torv close to Aarhus BSS where we enjoy more space for both our desks as well as for creating spaces for collaboration, meetings and afterworks. Currently, we are in the process of moving again – so pictures will be uploaded when we have settled in!
People
23
Size m2
500
London
In August 2017 we opened up our first non-Nordic office and said hello to the UK. We started off in Old Street with five employees and a couple of clients. Since then, twenty digital marketing stars have joined us and in March 2019 we were in need of a larger office. We are now happily situated in Clerkenwell. We have tried to capture some of Precis’ Nordic roots in our office space by having meeting rooms named after famous IKEA furniture and sitting down together for Fika (coffee break with cake) every Wednesday.
People
24
Size m2
241
Oslo
In August 2019 we gathered all our belongings, computers and the Precis sign and moved to Møllergata 12 in the beating heart for Oslo city centre. This is our third office in Oslo since the start in 2015 – and we are happy it’s easily the best so far! Previously we have been sharing some office space with other companies but now we have an entire floor of our own, with great features such as our own reception area, massive kitchen and common area. Naturally, we also made sure to include both table tennis and a foosball table to keep the competitive vibe going. This is truly a vibrant workspace for all of us working here and everyone that may visit our offices going forward.
People
32
Size m2
512
Helsinki
In May 2019 we took the decision to expand our Nordic Soul to Finland and we are now up and running with an office in Helsinki. At the moment it’s Precis newest and smallest office, but we have big plans to grow during the coming years!
People
10
Size m2
100
Challenges
We’re happy that a lot of things we have done over the last eight years have lead us to a point where we feel comfortable in saying that we can do great work within digital marketing. But given the speed and development of both our own company and the industry itself, we are not even nearly done. And as nice as it is to share success stories - we also think one should be open with challenges faced - to be honest, it's challenges and working on solving them that keeps us inspired.
Solving attribution
From the start we have been intrigued by the challenge in finding out the true value of marketing since it will allow us to buy media as efficiently as possible. Over the years we have come a long way, developing our own attribution algorithms and a proven software. The main challenge within attribution has always been a lack of data. We have to find ways to model for data that is not available, and it will become even more challenging with the privacy revolution and developments within ITP. Nevertheless, aiming for identifying the true vale of marketing will just be more important the harder it gets.
Rapid growth
Growing from 3 to almost 300 individuals spread around eight offices in eight years has tremendously increased the need to find and try new ways of both keeping us together as well as allowing for each individual to be able to find their way. Our latest experiment has been to try out flexible public holidays and we are now trying to figure out how to make sure we get every bit of synergy out of being a group of people that finds, creates and shares a lot of knowledge and information.
It used to be simple
Digital marketing is the same practice as traditional marketing, but with better data. Each interaction should be thought of as distributed communication, and the goal should be to maximise relevancy for each investment. In the early days this was not that complex, there was a limited amount of dimensions to optimise for, and success was based on structure and processes. Today, the digital marketing landscape has grown very complex, and data that can be used for optimisation is vast. It‘s clear that the art has shifted towards selection of strategies, automation and innovation, and it has just become more exciting as the challenge has grown.