What do you do at Precis?

I work as a Senior Analytics Specialist in our Measurement Team. This means collecting, analysing and activating data for our clients using advanced methods.

How has your development journey been since you joined?

I joined Precis in August 2016 as an intern in a Digital Marketing team – as a student worker, and after finishing my studies I got a full-time position, I gradually transitioned into Measurement where I today have helped create and shape our local team and the work that we do – it’s a great example of the freedom given to shape your own work and change direction.

What’s the most exciting thing about your work right now?

Definitely the work we are doing within Attribution these days. It is a space where development moves fast, the challenges are big, and we as a company are able to make our mark on the industry as a whole.

What did you do before joining Precis?

I worked in paid media at Microsoft and a few tech startups in the San Francisco Bay Area for a few years. Before that, however, I did a master’s in Scandinavian linguistics and literature! I have also been working as a freelance literary translator for the last six years or so, which is a great hobby in my free time.

What’s the best thing about your role?

I’m a Facebook nerd, so I love being at the forefront of all the new tech and best practices – and of course sharing my knowledge with my colleagues.

What are Precis key strengths and key challenges as a workplace?

The strengths are without a doubt the people. I have never worked somewhere with not only so much competence and passion but also with such fun, friendly and unbelievably inspiring coworkers. As for challenges – agency life will always be incredibly fast-paced, which can be both a good and bad thing! You really need to learn how to manage your time and prioritize.

What did you do before joining Precis?

Phd studies in theoretical physics, quantum information.

What’s the best thing about your role?

I have the opportunity to constantly learn new things, in many different areas; from algorithms, statistics and programming, to how to organize teamwork.

What are Precis key strengths and key challenges as a workplace?

For me, Precis is an honest organisation, in that there are no large discrepancies between narrative and reality; I appreciate the transparency and that we do not claim to be something we are not. The main challenge is to maintain collaborative functions, such as knowledge sharing, when we grow and have separate offices.

What do you do at Precis?

I work with marketing measurement, from designing and implementing data collection, to activating data via both internal and client training, dashboards, reports, analyses etc. It’s a great mix of strategic and operational, business and technical, and internal and client work.

How has your development journey been since you joined?

When I first joined three years ago I divided my work between SEM and measurement. After a year I moved on to focus on analytics and measurement full-time. Back then my Copenhagen colleague Anton and me first formed CPHs official measurement team and I had the chance to learn along with him and other colleagues. Now being Helsinki’s analytics and measurement go-to, it’s again accelerated learning with new types of clients, measurement challenges and continuously improving ways of working and cooperating in the office.

Could you describe a client project that you have enjoyed?

This sounds like a cliche, but every client project teaches something new – Getting to know a new industry, business model, technical setup, people and how to best measure to achieve business goals is always a fresh challenge that I enjoy. It is also interesting how we develop measurement and analysis in the longer term with a client within available resources.

What do you find interesting about digital marketing?

The high level of data-driven activity behind everything in digital marketing means almost every path to a purchase can be attributable and a source of hidden value and opportunities. It is a field where there are constant discoveries to be made amongst the data, it is this level of curiosity-kindling which I find most interesting!

What are Precis key strengths and key challenges as a workplace?

The key strengths in my eyes are a high level of freedom and trust instilled in co-workers with access to subject-matter experts from a wide range of backgrounds which means there is enormous opportunity to learn a lot in a very short period of time. As for key challenges, the differences amongst many clients means there is no single solution which is applicable to all – which means often you will need to also discover and learn yourself how best to face a challenge which no one else may have yet encountered.

What do you do at Precis?

As a digital specialist within digital marketing, my day to day tasks are largely based on my clients’ activities and needs. From operational work within the marketing platforms to analyzing data, reporting and discussing strategic initiatives with the clients.

How has your development journey been since you joined?

My learning curve has been very steep, starting out as an associate digital specialist. Personally, I think this role is one of the best initiatives Precis has, as it allows for people who don’t have a lot of experience within digital marketing to get a chance, as long as motivation, curiosity and interest for the subject is in place.

What’s the best thing about your role?

Definitely the diversity. No day is the same as the last one, and I feel like I leave the office every afternoon feeling a little bit more experienced than when I came in that morning. I still have so much to learn, but the good news is you can never be fully trained in this business, there is always something new right around the corner.

What do you do at Precis?

I work as a Senior Digital Specialist and I mainly work with product development for SEO, producing products which Precis can use for SEO-purposes.

What do you find interesting about digital marketing?

The power behind it. It’s one thing to build a great website but totally another thing in making people visit it. There is so much data out there today which you can use to help people interested in your offer to find it. I come from a web-dev and a marketing background. Digital marketing blends these two areas in a very interesting way.

What are you looking forward to in 2020?

Google is releasing more information and support for technical SEO. Will be interesting to see what comes out during 2020.

What do you do at Precis?

I work at Precis as a Digital Specialist and am part of the team in the Aarhus office. I’m also studying at the university so I currently work as a student employee, approximately 20 hours a week. My main responsibilities include client work, where I am the primary contact person for two Finnish e-commerce stores. Apart from working with clients, I help my colleagues in varying projects and tasks.

How has your development journey been since you joined?

When I look back to when I started, I realize how much I have learned. Digital marketing was almost completely new to me so I have learned everything about it at Precis. I feel like Precis is a really good place to learn since there are always smart colleagues around and the materials provided for the new employees are great. Getting my head around all the small details was difficult at first but after repetition and getting hands-on experience I have learned a lot. During my time at Precis, I have developed professionally as well as personally. I know that the development process will never stop since we are working with this great, ever-changing industry!

What did you do before joining Precis?

I worked as a guitar teacher at Folkuniversitetet while also studying UX Design and Development of E-services.

How has your development journey been since you joined?

I joined Precis in July of 2018 in a supporting role towards the London office. After working with Paid Search for a couple of months I also started working with Paid Social and took ownership of certain segments and accounts. Recently I’ve joined Team Linköping which means that I will be working closer to clients with even more responsibility and ownership.

What are you looking forward to in 2020?

Taking on more responsibility, gaining more knowledge and also helping the Linköping office grow.