Google Cloud Platform
Our GCP services cover the whole spectrum from ideation to activation. Ideas are transformed to automated tactics in the marketing channels and visualised for insights. GCP enables data integration and advanced modeling; such as recommender systems, customer lifetime and propensity models. Activating data is becoming a key component in the digital transformation strategy for leading marketing teams.
Google Cloud Platform at Precis
GCP is a core platform in our daily work with data driven marketing. Our GCP services cover the whole spectrum from ideation to activation. Ideas are transformed to automated tactics in the marketing channels and visualised for insights. GCP enables data integration and advanced modeling; such as recommender systems, customer lifetime and propensity models. Activating data is becoming a key component in the digital transformation strategy for leading marketing teams.
Solution design and architecture
We design your custom solution for analysis, activation and visualisation on GCP. Ideas are transformed to automated tactics in the marketing channels. We build towards a joint vision, case by case, instead of conducting an expensive and time consuming need finding process - ending up with something that solves for most of your use cases, but not all. Through an iterative process, solutions are prioritized and launched based on an evaluation of business impact and complexity. This ensures impact and ROI during the whole process.
Utilize Machine Learning to drive your business
We help you leverage the latest machine learning technology to fully utilize the power in your data. We use GCP Machine Learning tools to build models that predict customer lifetime value, identify signals on churn and trend spotting tools. Our solutions provide the tools you need to automate anti-churn activities and optimize on the right business value.
Access to advanced analysis capabilities
GCP provides the opportunity to connect data from multiple siloed systems as well as a suite of advanced analysis tools. We design solutions for explorative analysis, activation and visualisation. Our team of Data Specialists and Data Scientists work natively in the platform to conduct advanced analysis projects.
Consolidate data from multiple sources
Connect your data in a single platform to be able to take your marketing to the next level, truly data driven. Analyse your customers holistically and create data-driven segments or clusters of users with your data living in the Google Cloud Platform. Activate your customer segments by generating custom audiences and personalised experiences. By joining your customer data we help you understand your customers to better predict marketing and business outcomes.
Automation is fundamental
GCP saves you time and advances your tactics with automation. With GCP we automate data ingestion, transformation, processing, analysis and activation. Anything from reporting and visualisation to channel activation can be automated using GCP. We are experienced in working with multiple data-base solutions and marketing APIs, including DV, Facebook Marketing API, Google Ads API, and more.
Visualization and information sharing
Getting the right data, at the right time to the right user can be a true enabler for your organisation. Many organizations neglect this opportunity by having data in silos that’s difficult to access. We help you solve this problem with custom GCP solutions. Giving multiple stakeholders access to a shared set of business and marketing data to enable faster time to insight, speedy decisions and a data-driven organisation prone to action.
GCP provides the technology you need to activate your data, in an automated way. Advanced Machine Learning models are activated in marketing channels and data is visualized for analysis. Examples include customer segments activated in DV360 or Facebook as well as reports available in Data Studio or the BI-tool of your choosing.
Native Google Connectors
GCP comes with a set of native Google connectors. Many marketers have access to these as long as Google marketing products are part of your marketing strategy. Google Analytics 360 provides native BigQuery integration, Google Ads, DV360, Campaign Manager 360 and YouTube provide export functionality with ads data transfer directly to GCP. Data Studio provides built in connectors to visualise and report on your data.
Marketing Data Warehouse
We help you gather, stitch, and analyse data from multiple sources to take the next step in understanding your customer’s behavior. As a certified Google Analytics 360 Reseller, we are experienced in enabling the Google Analytics export to Google BigQuery, giving you the ability to ask complex questions of your Analytics data. We are also a Google Cloud Platform Partner and have extensive experience in integrating data sources to Google BigQuery/Google Cloud, such as CRM data, Marketing Automation data, and weather data.