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Rityta 20

Marketing Strategy

Whether you have a fully developed in-house team or are just starting your journey, we will partner with you to create a tailored framework for digital maturity.

Channel activity plan

We help you plan and execute an optimal media mix with a holistic approach to make the most out of the overall investment. We believe channels need to be benchmarked against each other, and each put in the context of larger marketing objectives, from upper- to lower funnel.

Talent planning

With many years of experience recruiting and training marketing and analytics professionals, we help you in the process of building an internal organisation fitted to take on the challenges of today’s media and data landscape.

Data consulting

We assist your organisation in navigating the complex data ecosystem associated with modern marketing; from conserving and leveraging the right data, in the right way, to identify limitations and opportunities for your particular business.

KPI and reporting framework

The right KPI:s can make or break successful marketing strategies. In order to evaluate channels, we provide guidance for establishing KPI frameworks that reflect true business impact. Furthermore, recognising the importance of visualising and sharing data in actionable ways, we help tailor reporting to the intended audience, from C-level to content creation teams.

MarTech advisory

With a plentitude of platforms and systems, picking optimal MarTech setup today can be ambiguous and have long lived impact for any business. We assist your team in evaluating, selecting and implementing the right MarTech to set you up for the long run.

Executive education

Any organisation is likely to benefit from a management team well versed in the cornerstones of their business’ marketing strategy. We have ramped up numerous executives to become better at understanding, analysing, and steering their organisation's overall strategy in today’s marketing ecosystem.