Our optimization suite is a set of technologies for the ongoing optimisation of digital marketing channels. Besides custom solutions, it includes bid management, keyword mining and scripts libraries.
Our proprietary bid optimisation software is built on predictive modelling. The algorithm runs statistical modelling of historical data in order to maximize campaign results. Portfolio optimisation derives the value from the next unit of spend in a portfolio, changing the bids automatically each day.
We run automated keyword expansion. Our software for mining search queries is designed to increase efficiency and control in the account. By gaining more control over the exposure we gain on high volume queries, we can secure maximum control, relevancy and bidding efficiency.
We’ve developed a large set of scripts for smart automation and quality assurance across Google Ads and Facebook Ads. This opens up countless opportunities to work with scalable optimisation. We also develop and adapt custom scripts for each client.
Customisation of logic is available in all tools, and custom scripts can be developed for client-specific needs.