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Calling all students

Best Digital Marketing Thesis Award 2021 Sweden

About Precis

Founded in 2012, Precis has become one of the leading digital marketing agencies in Europe, with over 300 employees and eight offices in Europe. We provide tailor-made strategies in paid media with a strong focus on measurement and the use of technology.

Background to thesis award

From the start, our vision has been to define the next generation digital marketing agency. In light of this, we have initiated a thesis competition for students in Sweden with an award of 20 000 SEK with the purpose of highlighting innovative academic research within the area of digital marketing.

Information about the thesis award

For the third year in a row Precis Digital is initiating the ‘Best Digital Marketing Thesis Award’. The Thesis Award is an initiative to encourage students within all academic disciplines to contribute with new insights into the field of digital marketing. If you’re curious to read more about previous winners, you can do so here

This year, the thesis award is aimed at master’s and bachelor’s students in Sweden. The field of education is not crucial, but to be able to be eligible for the award the thesis needs to contribute with new insights that can be applied to the field of digital marketing. The winning thesis will be chosen by an internal jury comprised of co-workers at Precis. You can read more about the award here.

 

The assessment of the competing theses will be based on:

    • Relevance for the area of digital marketing
    • Innovativeness
    • Methodology

Participate in the thesis award

In order to participate in the thesis award, submit your thesis to thesisaward@precisdigital.com no later than June 30th, 2021. The thesis should be written during the fall semester of 2020 or spring semester of 2021. Note that the thesis should be written in Swedish or English.

The winning thesis will be chosen by an internal jury comprised of co-workers at Precis and will be announced on September 1st, 2021. Once the jury have made their decision, the results of the thesis competition shall be revealed on the Precis website.

The winner will be awarded 20 000 SEK and invited to present the thesis to co-workers at Precis. 

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The thesis should be written (in Swedish or English) during the autumn term 2020 or spring term 2021. Submit your thesis to thesisaward@precisdigital.com no later than June 30th, 2021.

Need of inspiration?

The thesis might cover any topic related to digital marketing, here are some examples:

  • Attribution modelling of marketing investments
  • Machine learning in marketing
  • Marketing Mix Modeling
  • Valuation of e-commerce companies
  • Measurement of branding campaigns
  • What affects marketing performance?
  • Marketing investments effect on company valuation
  • Analysis of media consumption

How to participate

The thesis should be written (in Swedish or English) during the autumn term 2020 or spring term 2021. Submit your thesis to thesisaward@precisdigital.com no later than June 30th, 2021.

The winning thesis will be chosen by an internal jury comprised of co-workers at Precis and the winner will be announced on September 1st, 2021.

 

The winner will receive a diploma, have the opportunity to present their work to co-workers at Precis, and will receive a cash prize in the lump sum of 20 000 SEK. If the winning thesis has been written in a group, the sum will be divided equally between the authors. Applicable income tax on the cash prize sum shall be paid by the winners in accordance with applicable law. Precis may use the winning thesis and the winner(s) information for marketing purposes (for example in a blog post).

Precis reserves the right to determine whether the thesis fulfills the requirements for entry. Precis reserves the right to modify the terms and conditions of the Best Digital Marketing Thesis Award at any time. Precis may at its sole discretion cancel the competition without prior notice or obligation. When participating in the thesis award, Precis will process information about you for the purposes described above including to administer the competition, in accordance with our Privacy Policy.