Smarter decisions with Alvie
The modern marketer’s toolkit for data, insights, and performance.
Optimise towards the right outcomes with Enhanced signals
Enhanced signals allows you to maximise your impact by directing bidding towards your most valuable conversions and customers.
Optimise towards:
- Customer lifetime value
- Profit
- Lead value
- .. and any business outcome that counts
Unbiased attribution to truly understand your marketing performance
The measurement landscape is shifting beneath our feet. Integrated attribution is a modern, unbiased approach to attribution in a privacy-first digital ecosystem.
Designed to process and evaluate large data sets from ad platforms, it’s the ideal solution to understand media performance at scale and in real-time.
Customise your solution to include:
- Uses both click and impression signals
- De-duplicates conversionsÂ
- Customisable reallocation
- Supports data-driven allocation
- Integrates with Google BigQuery
Make investments work harder with Budget optimiser
Break optimisation silos and access cross-channel budget recommendations
Our Budget optimiser:
- Finds spend-wasters and hidden winners
- Optimises for incremental value
- Navigates the campaign bid landscape
