Digital maturity

Accelerate your digital maturity with our proprietary framework

Get started with our comprehensive audit and growth plan

Understand where you stand today and set the bar for where you want to go.

Our maturity audit includes:
  • Attribution
  • Activation
  • Branding
  • Privacy

What will our survey answer?

Our mini-framework aims to answer four simple questions

How much is marketing performance linked to your business goals?

12345678910

How well can you take insights to drive action within marketing platforms?

12345678910

How advanced is your branding and creative strategy?

12345678910

How do you rank when it comes to privacy and compliance?

12345678910

Your maturity level

  • Novice

    You have limited connection to your data sources – your journey is just beginning

    Take our short survey to get a final score

    In just 15 questions we can answer where you really sit on your maturity journey – and the steps you need to take to get to the next level

     

  • Apprentice

    You’re taking control, with some access to first-party data and initial optimisation of channels.

    Take our short survey to get a final score

    In just 15 questions we can answer where you really sit on your maturity journey – and the steps you need to take to get to the next level

  • Accelerator

    You’re an integration master, with shared data and attribution across platforms and channels.

    Take our short survey to get a final score

    In just 15 questions we can answer where you really sit on your maturity journey – and the steps you need to take to get to the next level

  • Pioneer

    You’re a industry leader, with data-driven marketing, multi-dimensional and full funnel approach to performance.

    Take our short survey to get a final score

    In just 15 questions we can answer where you really sit on your maturity journey – and if there’s anything you could be doing to optimise your processes

What is Digital Maturity?

The Precis maturity framework as presented by Anders Lykke

The important thing is not where you are but where you’re going: A motto that can apply to both yoga… and digital maturity.

Watch the video and check out our digital maturity survey to learn how to grow your business.

VIDEO | 2 minutes watch

Understand the true value behind your investments

Data-driven attribution or integrated attribution is all about having the most accurate picture of marketing spend and close ties to your overall business goals

With our digital maturity offering:
  • You will receive a step-by-step guide to gaining greater insights
  • Have a detailed breakdown of what channels are driving value – platform-bias excluded
  • How your performance links to overall business goals, not just conversions

The digital maturity framework

  • Novice

    Limited connection to your data sources – your journey is just beginning

  • Apprentice

    You’re taking control, with some access to 1st party data and initial optimisation of channels

  • Accelerators

    Integration master, with shared data and attribution across platforms and channels

  • Pioneers

    Industry leader, with data-driven marketing, multi-dimensional attribution and full-funnel approach to performance

How do I turn my data into action?

Today, you can have access to millions of data points but what you do with that data is where the true value lies…

Activation strategies include:
  • Stock-level or profit bidding, automating bidding within platforms based on your own data points
  • Customer lifetime value analysis and insights, build fully-fledged customer journeys – the right way
  • Optimise profit feeds and pricing based on real-time insights in-platform

Who said branding wasn’t all about performance?

In order to build sustainable growth, branding is a crucial strategy in your marketing mix. But to do it with data and insights? Well, that just means you’re one step ahead of the curve.

A pioneer in branding looks like:
  • A brand identity that stands above the rest – with a clear understanding of where their competitors fit into the picture
  • A media plan that links specifically to business goals – and a strategy that involves storytelling throughout the journey
  • Testing, testing, testing… this in the mantra of a pioneer in creative
  • Branding performance is continuously monitored with regular brand tracking and marketing mix modelling solutions

Privacy is more than just rules and regulations

Having a compliant cookie consent banner is only the beginning. A pioneer in privacy understands exactly how their data is impacted by consent – and is continuously testing new ways to build trusting relationships with their customers.

Privacy in digital maturity means:
  • A fully compliant cookie consent solution
  • An understanding on the impact of consent on your marketing data
  • Strategies for working with first-party data for meaningful relationships with customers
  • Looking to the future with a focus on marketing ethics as a core pillar of all marketing activities

The biggest glow-up of 2022.

Services to explore