Digital maturity
Accelerate your digital maturity with our proprietary framework
Get started with our comprehensive audit and growth plan
Understand where you stand today and set the bar for where you want to go.
Our maturity audit includes:
- Attribution
- Activation
- Branding
- Privacy
What will our survey answer?
Our mini-framework aims to answer four simple questions
What is Digital Maturity?
The Precis maturity framework as presented by Anders Lykke
The important thing is not where you are but where you’re going: A motto that can apply to both yoga… and digital maturity.
Watch the video and check out our digital maturity survey to learn how to grow your business.
VIDEO | 2 minutes watch
Understand the true value behind your investments
Data-driven attribution or integrated attribution is all about having the most accurate picture of marketing spend and close ties to your overall business goals
With our digital maturity offering:
- You will receive a step-by-step guide to gaining greater insights
- Have a detailed breakdown of what channels are driving value – platform-bias excluded
- How your performance links to overall business goals, not just conversions
The digital maturity framework
How do I turn my data into action?
Today, you can have access to millions of data points but what you do with that data is where the true value lies…
Activation strategies include:
- Stock-level or profit bidding, automating bidding within platforms based on your own data points
- Customer lifetime value analysis and insights, build fully-fledged customer journeys – the right way
- Optimise profit feeds and pricing based on real-time insights in-platform
Who said branding wasn’t all about performance?
In order to build sustainable growth, branding is a crucial strategy in your marketing mix. But to do it with data and insights? Well, that just means you’re one step ahead of the curve.
A pioneer in branding looks like:
- A brand identity that stands above the rest – with a clear understanding of where their competitors fit into the picture
- A media plan that links specifically to business goals – and a strategy that involves storytelling throughout the journey
- Testing, testing, testing… this in the mantra of a pioneer in creative
- Branding performance is continuously monitored with regular brand tracking and marketing mix modelling solutions
Privacy is more than just rules and regulations
Having a compliant cookie consent banner is only the beginning. A pioneer in privacy understands exactly how their data is impacted by consent – and is continuously testing new ways to build trusting relationships with their customers.
Privacy in digital maturity means:
- A fully compliant cookie consent solution
- An understanding on the impact of consent on your marketing data
- Strategies for working with first-party data for meaningful relationships with customers
- Looking to the future with a focus on marketing ethics as a core pillar of all marketing activities
