Marketing evaluation

Make better decisions about your marketing spend

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Collect, store and activate your marketing data

Set yourself up for success with data and analytics advisory and solutions brought by industry experts


  • A collaborative approach to goal setting and data collection
  • Web analytics tag implementation and privacy advisory
  • Advanced reporting using Google Cloud and BigQuery
  • Marketing data warehousing solutions
  • Custom reporting frameworks and platform integrations

Next-gen attribution solutions

Improve your ongoing budgeting decisions with machine learning-powered attribution solution and consultancy

Get started with:

  • Improve your marketing effectiveness with our Integrated Attribution solution
  • Enhance incremental value with our Budget Optimiser tool
  • Prepare for cookieless advertising with impression-based attribution
  • Develop your Marketing Evaluation skill set with in-house training
  • Precis always delivers good insights that expand outside of their commitment. In fact, Precis has become a natural extension of our marketing unit.

    Mikael Stålnacke
    Head of Sales NA-KD

Insights powered by your data and our experts

Take your media planning to the next level with advanced econometrics and incrementality modelling

Our consultants provide:

  • Tailored experiments and assessments (Geo Splits, Causal Impact)
  • Marketing Mix Modelling (MMM) and media planning strategy
  • First-party data activation and predictive modelling
  • Customer Lifetime Value models and audience segmentation

Work with the experts in Google Analytics 360

As certified Analytics 360 resellers we have everything you need to set yourself up for success

We provide:

  • Innovative solutions to in-platform collection, reporting and evaluation
  • Google Tag Manager set-up and implementation
  • Cross-channel data collection (e.g. website, app and offline)

Nobody puts data in a corner.