Blog - Precis Digital

Blog


Take a peek inside the brains of our expert team members below.

LONDON CALLING

by Precis Digital

Hello from London! Over the past month, we’ve been busy settling into our new offices in the White Collar Factory in Old Street. We are the fifth Precis Digital office to open and are thrilled to be the first to be taking our vision beyond the Nordics. We’d love to tell you a bit more about the team leading our London operations and the work we’re doing. THE TEAM Kristiina Siljander is the C ...

Precis Wins Google Premier Partner Award

by Precis Digital

Precis won the EMEA Search Innovation Award at the Google Premier Partner Awards in Dublin, Ireland last week, being shortlisted together with 44 other agencies from Europe, the Middle East, and Africa. Google aims to celebrate foresight, innovation, and dedication to delivering consistently great digital marketing solutions and is hosting Google Partners’ first ever global awards program. It ...

FINALIST FOR THREE AWARDS AT THE SEARCH ENGINE LAND 2017 AWARDS

by Precis Digital

Also known as “The Landy Awards”, Search Engine Land launched the now industry leading program to recognise excellence in search marketing (organic search engine optimisation and paid search advertising) as an integral component of the digital marketing landscape. Applicants are evaluated for best practices in core aspects of SEO & SEM and the results driven by search-focused campaign init ...

GDPR and Digital marketing

by Christoffer Lötebo

On April 27th 2016, the European Parliament and Council adopted Regulation (EU) 2016/679, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC General Data Protection Regulation (GDPR). GDPR will be valid as law in Sweden from May 25th, 2018. The same day, The Swedish Data Protection Act (1998:20 ...

One of the First Agencies Certified for Google Attribution 360

by Precis Digital

Precis Digital one of the first agencies to receive certification for Google Attribution 360 Attribution has been at our core since the very beginning. Realising that a deep knowledge of consumer behavior and channel interrelation is crucial to advance within data-driven marketing, we have dedicated years to this discipline. Since first stepping away from a last-click thinking, and instead discern ...

Rafael’s top picks from the Mary Meeker Report 2017

by Precis Digital

It’s that time of year again, summer is here and… Wait… Who cares about summer, the Mary Meeker report is here!!!!     As always there are lots of great insights as to where we are going within the digital realm, and (as always) I thought I would share my top picks. A good place to start this journey through wonderful slides with graphs is by assessing the Internet market and wher ...

Precis Digital is opening in the UK

by Christoffer Lötebo

2017 has been yet another year full of milestones for us at Precis Digital. We’ve turned five years old as a company and we have been honored to win no less than a total of seven awards at the European Search Awards and Drum Search Awards. In the European Search Awards,we won Best Large PPC Agency, and at the Drum Search Awards last week we managed to win the prestigious Chairman’s Award for t ...

Announcements from Google Marketing Next 2017

by Christoffer Lötebo

On May 22-24th, we have been attending Google Marketing Next 2017 in San Francisco, which is a conference where Google is bringing together digital marketing leaders from around the world to explore the future of Ads, Analytics and DoubleClick. Apart from keynote covering main trends and announcements, the conference had different tracks focused on Search, Measurement and DoubleClick, as well as r ...

Precis Digital is turning five years old

by Precis Digital

This was the end of the motivation we received when we won Best Large PPC Agency in The European Search Awards 2017. The ceremony took place just a couple of weeks before our fifth company anniversary, and the timing couldn’t be better! So, Precis Digital has now existed for five years. Time flies! I want to convey big thanks to all colleagues and clients for the fantastic journey we’ve been o ...

Precis won Best Large PPC Agency at the European Search Awards 2017

by Christoffer Lötebo

The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. This year, the awards attracted over 400 entries from leading digital agencies across Europe. The award ceremony took place in Krakow on April 27th. Ok, I have to admit it. Even though I’m terribly bad at bragging, it felt nice to write the title of this ...

Shortlisted for nine categories at the European Search Awards 2017

by Precis Digital

The European Search Awards are an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. The awards are now in their sixth year and attract hundreds of entries from some of the leading search and digital agencies and professionals from across Europe. The 2017 Awards features 29 categories celebrating SEO & PPC campaigns, software and the t ...

What Is Direct Traffic?

by Precis Digital

Demystifying (direct) / (none) The official definition of direct traffic from Google is “users that typed your URL directly to their browser, or who had bookmarked your site”. Even though this is true, it is somewhat of a simplification. In order to understand how a certain session is defined as direct, we need to go through one part of the concept of source precedence in Google Analytics. The ...

Virtual Reality For Advertisers

by Precis Digital

Do you keep hearing that virtual reality could be the next big thing for marketers? In many ways it already is. There are quite a few interesting developments taking place that are changing the landscape as we know it. Native beyond the formats As the next generation is born into a world of on-demand content, forced views are becoming less welcomed. Ad-blocking technology is not going anywhere an ...

Brand Terms in Paid Search

by Precis Digital

Typically, from a last click attribution perspective, some of the best performing keywords in your AdWords account, will be associated with your brand name. It will also be some of the marginally cheapest keywords in your account as you achieve a high degree of relevance. For instance, if your brand name is Nike, it is quite natural that people searching for the term “nike” will click your ad ...

Facebook Success Story – Official Matsmart Case

by Precis Digital

A Swedish sustainable food retailer almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns Facebook has released an official case about the success story of how Precis Digital and our client Matsmart have utilized Facebook advertising to its fullest potential. By consistently segmenting audiences and tweaking campaigns accordingly, Mat ...

Precis Digital’s Fall Conference – Athens 2016

by Precis Digital

Precis’ annual conference recently came to an end. We got to experience a different climate compared to last year’s trip to Iceland. A sunny Greece warmly greeted us welcome with its hilly landscape and sandy beaches for an extended weekend by the coastline outside of Athens. The overarching theme of this year’s conference was strategy. We wanted to gather everyone’s awesome thoughts when ...

My Mary Meeker Favorites

by Precis Digital

The Mobile Opportunity I know you’ve heard it a thousand times already: »Mobile is important / This is the year of mobile / Wait, no, THIS is the year of mobile / I know, I said it the last two years, but now it’s for real, THIS REALLY is the year of mobile. « Well, finally most US advertisers have started to be ”on par” in terms of budget allocated for Internet media and time spent by ...

We received the Chairman’s Award

by Trine Palm

Precis Digital received the acknowledgement of the Chairman’s Award at last week’s The Drum Search Awards for our work with Swedish Zmarta Group. Through advanced user segmentation in Google Adwords, we increased the mobile traffic to Zmarta’s website by 85 percent, revenue grew 111%, mobile traffic accounting for 59% of the total. The project was selected as the winner of the ...

First DoubleClick Technology Partner in the Nordics

by Precis Digital

DoubleClick Certified Marketing Partners are verified experts on the DoubleClick platform. They know how to help you achieve your goals through utilization of the DoubleClick platform. The new badge As of June 1st we will feature a new badge on our website, formalising our status as the first DoubleClick Technology Partner in the Nordics and marking the start of a new set of services that we offer ...

Shortlisted for Best use of Data – PPC at The Drum Search Awards

by Christoffer Lötebo

The Drum Search Awards bring together individuals and companies at the forefront of search and provides the perfect opportunity for those entering to prove they are the best at what they do. The awards are held by The Drum, which is the biggest marketing website in Europe. Following our nominations at the European Search Awards, we are delighted to announce that we have been shortlisted for the c ...

Shortlisted for Best Large PPC Agency at the European Search Awards

by Christoffer Lötebo

The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe. This year, the awards attracted over 400 entries from leading digital agencies across Europe. The awards ceremony took place at the Salle Wagram in Paris on May 4th. Precis Digital was shortlisted for two awards. First, we were nominated for Best Mobile Cam ...

The Google Analytics 360 Suite

by Christoffer Lötebo

Google has now launched their new platform for enterprise analytics, and it goes by the name of the Google Analytics 360 Suite. The Google Analytics 360 Suite will aim at supporting marketing throughout the whole value chain, ranging from analysis of consumer behaviour to understanding of brand values. Through this, Google now offers a set of analytics tools across one integrated platform, and the ...

Reflections on the Google Desktop SERP Change

by Christoffer Lötebo

Google removed the text ads on the right-hand side for desktop February 22th. Google Shopping will still appear on the right side and the top positions will now allow up to four ads. This change happened on tablets already in 2014-Q4, and with this update users will have a similar experience across all devices. The ad slots below the organic search results remain unchanged, still serving up to th ...

Google Analytics Premium Workshop

by Joakim Dahlström

Last week, Precis Digital’s Measurement team spend a few, exciting days in Dublin, surrounded by specialists from Google and certified Google Analytics Premium partners from other agencies around EMEA. One of the very positive outcomes of events like this is that we can share our thoughts directly with the involved people at Google. We get the opportunity to discuss problems and feature request ...

2016 – Three Hopes For Digital Marketing

by Håvard Nyberg

I hope we focus on doing fewer things better, that we are more open and authentic, and that we don’t forget one of the most basic aspects of digital marketing; the auction. It’s a new year and you have surely seen many articles predicting trends for 2016 and beyond. With so many trends and things you need to do to maximize and optimize your digital presence in 2016, it is easy to get str ...

Zmarta’s revenue grew 111%

by Christoffer Lötebo

Precis Digital Helped Zmarta Grow Revenue by 111% We’re happy to announce that Google has released a case about our collaboration with the Swedish loan broker Zmarta Group. With a goal of becoming a leading loan service, Zmarta from its launch early in 2015 adopted a mobile-first approach, wanting to create a great experience on all devices for all users. An extensive analysis of Zmarta’s da ...

Precis Digital opens up new office in Gothenburg

by Trine Palm

We are now excited to announce that we are expanding geographically in Sweden by opening our Gothenburg office. In an earlier blog post we mentioned that 2015 was set to be another year full of milestones for Precis Digital. We kicked off the year in the strongest way possible – by launching our third office in Oslo. The Norwegian branch of Precis has enabled us to expand our Nordic prese ...

Annual Conference 2015 Iceland

by Christopher Brixen

Hello world! We have just returned from our annual Precis Digital Conference, which was held in lovely Reykjavik, Iceland. The decision to go to this lonely island in the middle of the sea was based on an internal survey among all Precis’ employees, leaving Iceland with a landslide victory against the other suggestions. We are not only into digital marketing, measurement, and data science – we ...

SMX East: Eye-tracking on the Google SERP

by Håvard Nyberg

Eye-tracking on the Google SERP We’re at SMX East in New York City, which is one of the biggest conferences in the world focused on SEM and SEO. Attending over 50 sessions, keynotes, and clinics we are here to bring home the latest and best search marketing tactics to Scandinavia. One of the first sessions was looking at one the most iconic studies around search from all the way back in 2005, wh ...

SMX East – Day One

by Christopher Brixen

SMX East in New York City Precis representatives from Sweden, Denmark, and Norway have set out to participate in the annual SMX East (Search Marketing Expo East) in New York City – The World’s Largest Search Marketing Conference Series, as they state it on their website. Our main goal with attending the conference is to stay close to where things are truly happening within SEM, and a lot o ...

Fishing for Matches?

by Oskar Thunmarker

Search Engine Marketing (SEM) Search engine marketing, or SEM in short, is all about relevancy and correct targeting. How relevant are you on Google AdWords in relation to the search volumes? I’ll try to explain what I mean using a metaphor:   Fishing for Matches Imagine fishing in a huge lake. You bring your fishing rod. The lake is huge and in time you will most likely get a lot of fish, ...

Det Digitale Valget

by Håvard Nyberg

Miljøpartiet de grønne (MDG) ligger an til å gjøre sitt beste kommunevalg noensinne. Målinger gjort av analyseselskapet Infact, på vegne av VG, viser at partiet har økt med 4,1 prosentpoeng siden valget for fire år siden. Dersom dette blir valgresultatet, utgjør det en firedobling i oppslutning på like mange år. Besøksmaskinen MDG Det finnes mange der ute som har meninger om hvorfor MD ...

Top 3 Mary Meeker Internet Trends of 2015 – According to Precis

by Rafael Cifuentes

Every year Mary Meeker writes about the trends that will be meaningful for the internet in the year to come. These are our favourite bits out of this year’s analysis, and the ones we find the most relevant for advertisers and marketeers. Ads optimized for mobile When it comes to mobile for a long while there has been quite an interesting gap between where the users were and where the advertisers ...

Science at Precis Digital

by Kristoffer Olofsson

At Precis, we strive to take digital marketing and data analysis to the next level. This being our agenda, we put great efforts into finding brilliant minds that share our passion for pushing boundaries and helping our clients reach competitive advantages in their respective fields. Our main weapon for this is statistics and applied mathematics. Through advanced data analysis, we seek answers to t ...

Universal Analytics & GTM Masterclass

by Christoffer Lötebo

We’re hosting a Master Class in GTM & UA Looking to take your Google Tag Manager & Universal Analytics skills to the next level? Precis Digital are hosting a Masterclass session in GTM & Universal Analytics in collaboration with Wednesday Relations April 21, lead by Kristoffer Olofsson. With a focus on functionality and implementation, as well as the foundations of the technolo ...

Being an intern at Precis Digital

by Christoffer Lötebo

In this blog post, Henrik describes his experiences as an intern at Precis Digital during the fall of 2014. Today, Henrik is a full time employee based in our Stockholm office, where he helps businesses ensure seamless website user journeys without friction through Conversion Optimization. His particular skill set is perhaps best described as “creativity combined with great product know-h ...

Say hi to our new website

by Christoffer Lötebo

It’s hard to believe it, but it’s been nearly three years since we opened the doors to Precis Digital. I think it’s about time to share a few words about the journey we’ve been on for the last couple of years. And with this announcement, that we are releasing our new website. Back then, it was only me, Jakob and Robin, borrowing a desk each from our friends at Wunderkraut. Big up to Matts ...

We’re taking Precis Digital to Norway

by Håvard Nyberg

2015 is set to be another year full of milestones for Precis Digital. One of the big ones will be to open our third office, in a third country, in an equal number of years. Oslo and Norway will be a huge focus for Precis Digital this year, as we now open our new offices in Maridalsveien 89. Precis Digital has built its success over the last couple of years on helping Swedish and Danish companies s ...

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