Quality over quantity in banking – Bluestep & Precis
The combination of sky-high marketing costs and low quality and control over leads is a fundamental challenge to every player in the financial vertical – so also for BlueStep Bank. Based on these prerequisites, we aimed to find an innovative approach that would enhance control over lead quality and provide insights into the efficiency of individual channels with regards to customer acquisition. Such a solution would give BlueStep a clear competitive advantage and enable efficient marketing at scale moving forward.
Quality over quantity in banking – Bluestep & Precis
The combination of sky-high marketing costs and low quality and control over leads is a fundamental challenge to every player in the financial vertical – so also for BlueStep Bank. Based on these prerequisites, we aimed to find an innovative approach that would enhance control over lead quality and provide insights into the efficiency of individual channels with regards to customer acquisition. Such a solution would give BlueStep a clear competitive advantage and enable efficient marketing at scale moving forward.
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