Precis Insights

An advanced guide to optimising your Google Analytics setup

There aren’t many businesses out there that aren’t using or at least familiar with Google Analytics. While the exact number isn’t known for certain, a conservative estimate of the number of websites using GA is said to be at least 30 million, pushing as high as 50 million. So, it’s widely used. But is it widely well used? 

That’s a very different conversation and a topic that we’re going to tackle over the course of this blog. For the purposes of this article, we’re going to assume you’re a grade or two above ‘Google Analytics Beginner’ – this isn’t an introductory guide. 

Let’s take a look at the ways to make the most of your standard analytics set-up, thanks to my colleague, Senior Digital Specialist, Anton Tikjøb Hagedorn for the help putting together this guide.