Adjacent Clusters in Google Shopping – Designing your strategy for Smart Bidding
So you are running shopping campaigns with smart bidding, and it is not performing as you might want it to... Many retailers rely on Google’s Smart Bidding to handle bidding across large product inventories on Google Shopping – but just how smart is Smart Bidding actually? In this article, we explain some of the mechanisms behind Smart Bidding for Google shopping and suggest a practical approach to maximizing efficiency for your inventory.
Adjacent Clusters in Google Shopping – Designing your strategy for Smart Bidding
So you are running shopping campaigns with smart bidding, and it is not performing as you might want it to... Many retailers rely on Google’s Smart Bidding to handle bidding across large product inventories on Google Shopping – but just how smart is Smart Bidding actually? In this article, we explain some of the mechanisms behind Smart Bidding for Google shopping and suggest a practical approach to maximizing efficiency for your inventory.
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Adjacent Clusters in Google Shopping – Designing your strategy for Smart Bidding
Many retailers rely on Google’s Smart Bidding to handle bidding across large product inventories on Google Shopping – but just how smart ...
Meet our Digital Specialist Anssi
Are you wondering how it would be working at a digital marketing agency, working with data-driven marketing, or maybe very specifically, ...
Marketing KPIs for single brands
Over recent years we’ve seen a broad transition for retail companies with a strong brand profile and how they grow their businesses in th...
What is a ‘user’ anyway?
Understanding the different types of user identifiers in digital marketing can be difficult. In this post, Data Specialist Joe Whitehead ...
Diving into Attribution with Facebook
Confused about attribution? Don’t worry, you’re not alone! In this blogpost our Social Media Lead goes on a deep-dive into the recently r...
Adjacent Clusters in Google Shopping – Designing your strategy for Smart Bidding
Many retailers rely on Google’s Smart Bidding to handle bidding across large product inventories on Google Shopping – but just how smart ...
Meet our Digital Specialist Anssi
Are you wondering how it would be working at a digital marketing agency, working with data-driven marketing, or maybe very specifically, ...
Marketing KPIs for single brands
Over recent years we’ve seen a broad transition for retail companies with a strong brand profile and how they grow their businesses in th...
What is a ‘user’ anyway?
Understanding the different types of user identifiers in digital marketing can be difficult. In this post, Data Specialist Joe Whitehead ...
Diving into Attribution with Facebook
Confused about attribution? Don’t worry, you’re not alone! In this blogpost our Social Media Lead goes on a deep-dive into the recently r...
Best Large PPC Agency 2019 - Hat-trick completed
The European Search Awards is an international competition that celebrates the very best in SEO, PPC, Digital and Content Marketing in Europe.
readThank you 2019!
It's time to summarise yet another fantastic year for Precis before we enter a new decade. This year, we have seen that persistent distru...
Retrieving SERP results at Scale using a Custom Search Engine
A Dynamic Approach, to a Dynamic Industry
At Precis, we really like testing. This year, we tested the agile work methodology "Scrum", to challenge how we work in our Digital Marke...
Topical Relevance and Topical Authority in SEO
What is the difference between topical relevance and topical authority? Is there any? Find out the relationship between them and why they...
Dimensions and Metrics in Google Analytics – Moving beyond the standard setup
Dimensions and Metrics form the basis of what Google Analytics data is built upon. Out of the box, Google Analytics offers many to choose...
Interviewing at Precis
Looking back, the last 12 months we have received about 3000 job applications. How many people did we hire during the same period? 102.
Adjacent Clusters in Google Shopping – Designing your strategy for Smart Bidding
Many retailers rely on Google’s Smart Bidding to handle bidding across large product inventories on Google Shopping – but just how smart ...
Meet our Digital Specialist Anssi
Are you wondering how it would be working at a digital marketing agency, working with data-driven marketing, or maybe very specifically, ...
Marketing KPIs for single brands
Over recent years we’ve seen a broad transition for retail companies with a strong brand profile and how they grow their businesses in th...
What is a ‘user’ anyway?
Understanding the different types of user identifiers in digital marketing can be difficult. In this post, Data Specialist Joe Whitehead ...
Diving into Attribution with Facebook
Confused about attribution? Don’t worry, you’re not alone! In this blogpost our Social Media Lead goes on a deep-dive into the recently r...