![](https://www.precisdigital.com/wp-content/uploads/2024/06/P-Blog-Post-Cutting-marketing-budget-blog-post_thumbnail_940x940-567x567.png)
Blog
Insights, articles, interviews and
industry updates
![](https://www.precisdigital.com/wp-content/uploads/2024/06/P-Blog-Post-Cutting-marketing-budget-blog-post_thumbnail_940x940-567x567.png)
![](https://www.precisdigital.com/wp-content/uploads/2022/12/P-Post-How-to-drive-profit-not-just-clicks_thumbnail_940x940-567x567.jpg)
How to drive profit, not just clicks
![](https://www.precisdigital.com/wp-content/uploads/2023/11/P-Blog-Post-Forecast-all-marketing-investments-blog-post_thumbnail_940x940-1-567x567.jpg)
Forecast all marketing investments with machine learning in one click
![](https://www.precisdigital.com/wp-content/uploads/2023/11/P-Blog-Post-The-Pitfalls-of-Efficiency-blog-post_thumbnail_940x940-567x567.jpg)
The pitfalls of efficiency: Optimise budgets to maximise profit, not ROAS
![](https://www.precisdigital.com/wp-content/uploads/2023/09/P-Blog-Post-Jargonification_thumbnail_940x940-567x567.jpg)
De-jargonifying your marketing evaluation toolbox
![](https://www.precisdigital.com/wp-content/uploads/2023/09/P-Blog-Post-Marginal-returns_thumbnail_940x940-567x567.jpg)
How a standard Google Ads tool can save you millions in reduced ad waste
![](https://www.precisdigital.com/wp-content/uploads/2023/08/P-Blog-Post-Black-friday-checklist_thumbnail_940x940-567x567.jpg)
Paid Search and Shopping Planning – Black Week Edition
![](https://www.precisdigital.com/wp-content/uploads/2023/08/P-Blog-Post-GA4-datasmart_thumbnail_940x940-567x567.jpg)
You’ve turned on GA4 BigQuery Export – What now?
![](https://www.precisdigital.com/wp-content/uploads/2022/12/P-Blog-Post-How-to-do-better-than-just-a-cookie-policy_1080x1080-567x567.jpg)
How to build a future-proof privacy strategy
![](https://www.precisdigital.com/wp-content/uploads/2023/03/P-blog-B2B-Event-recap_thumbnail_940x940-567x567.jpg)
How to do B2B digital marketing right: Key takeaways from our B2B event
![](https://www.precisdigital.com/wp-content/uploads/2023/02/P-Blog_p-max-blog-post_thumbnail_940x940-567x567.jpg)
Unblackboxing Performance Max: New Precis tool to measure performance across placements
![](https://www.precisdigital.com/wp-content/uploads/2022/12/P-Digital-Maturity-Hero-image_thumbnail_940x940-567x567.jpg)
What is digital maturity and what can it do for you?
Stay in the loop
Sign up to subscribe