Integrated attribution
Machine-learning powered evaluation that goes beyond clicks
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Make your impressions count
Account for your platform impression data to strengthen your evaluation of marketing performance
Unimpressed by simplistic platform attribution models? Evaluate your marketing performance using impression-based signals in your cross-channel attribution model.
Potential for full funnel insights from:
- Branding Video
- DOOH
- Connected TV
- Prospecting display
- Video ads
- Social in-market
- Social product ads
- Performance channels
Customise to your business
No two businesses are the same – adapt your setup to measure the factors that matter to you
Unlike other attribution solutions, our integrated attribution solution is customisable to your business and marketing strategy.
Our solution:
- Uses both click and impression signals
- De-duplicates conversions
- Customisable reallocation
- Supports data-driven allocation
- Integrates with Google BigQuery
The enterprise solution to understand your channel performance
Communicate better with your organisation with a clear reporting framework for your marketing
Designed to process and evaluate large data sets from ad platforms, integrated attribution is the ideal solution for high volume marketing evaluation – at scale
Minimum requirements:
- Access to GCP & Ad platforms
- Google Analytics (Universal Analytics + 4)
- More than 50 conversions recorded in Google Analytics per day
- More than 25 conversions recorded per campaign during lookback window
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Adapted for the Cookie crumble
Close the measurement gap by combining user level and aggregate data. Integrated Attribution is designed with privacy in mind.
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