I studied Information Systems (systemvetenskap) at the University of Gothenburg from which I graduated in June 2020. This is a fairly broad bachelors degree with the focus on how the development and use of IT can both affect and support individuals, organizations or societies. During my studies I had the opportunity to gain knowledge within programming, project management, business intelligence, database management and so on.
What is your role at Precis and what do you do?
I am working as an Digital Specialist at the Gothenburg office. I am working in a team of nine people at the moment and we are managing the paid search and paid social accounts for our clients. This includes both short term operational tasks like uploading ads to facebook and more long term strategic tasks and evaluation & optimisation of performance. Since I started at Precis I have been balancing both practical work and theoretical learning to gain operational skills while at the same time getting a broad understanding of the digital landscape and how we at Precis Digital are trying to navigate it together with our clients.
What does a normal workday for you look like?
In our team we are working with different client’s with very different needs, so every day means new and various tasks and challenges towards reaching our clients’ goals. At the moment I am mostly involved with operational tasks within paid search (Google Ads & Shopping) and paid social (Facebook & Instagram advertising). A normal day starts with checking yesterday’s performance in all channels for our clients. If there are specific KPIs that are deviating from our clients’ goals, we try to analyse the data to investigate what may be the cause of this deviation. We are continuously optimising and fine tuning the client’s digital presence to make sure they are getting as much as possible out of their investment. This can, for instance, mean uploading new Facebook ads or evaluating what keywords we are bidding on in Google’s search auctions. During the last couple of weeks, I have also been very involved in restructuring paid search campaigns to stay on top of the latest changes in Google’s auction dynamics.
Going from studying Computer Science, what made you interested in digital marketing?
The main reason why I chose to study within the field of computer science and IT was that I am really interested in the impact digitalisation can – and will have – on all parts of our societies. The marketing industry is a very clear example of this, where the industry as a whole has been through a huge transformation from huge billboards and TV ads to where we are today with very granular and targeted advertising that can be analysed by very specific parameters. During my studies, my main interest area was within business intelligence and algorithmic decision making, which is highly relevant to what we do here at Precis, so the leap was not as far as I first thought it would be.
What’s the most exciting thing you have learnt since joining Precis?
Oh, where to begin? Being surrounded by such talented people every day – there are so many things. But I have always been fascinated by the Google “ecosystem”, and it’s really a pleasure having a job where you’re involved almost daily within their platforms, constantly seeing how things are intertwined and working together. I have by no means learnt everything about Google’s products or services (spoiler: I probably never will) but once you start to connect the dots between the different platforms and why for instance a certain type of ad or campaign works better in a specific context, it is very satisfying.
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