What did you study?
I graduated from the Technical Biology Engineering Program with a Master in Protein Science and Biotechnology at Linköping University back in 2014.
What professional and educational experiences do you have prior to Precis?
I worked as a breast cancer researcher for a year, as an extension of my master thesis. I then moved on to AstraZeneca and worked as a Laboratory Engineer for four years before I joined Precis.
What drove you to leave your line of field?
I’ll be honest, it was a tough choice to leave 5 years of education behind. However, the rigid structure of the medical industry was not the best fit for me. We had to follow the same strict procedures every day, which in time would be phased out by robots, and although I worked really hard, I never felt appreciated.
How much did you know about digital marketing before you started at Precis?
During my student years, I worked with traditional marketing and recruitment. Beyond that, I was totally new to the world of digital marketing when I started at Precis in February 2020.
How did you end up at Precis?
“Life happens while you make plans”. During a barbeque, I talked about how I was longing for a new adventure. I meant within the medical industry and didn’t realize that I was talking to a CEO in digital marketing, but hearing my ambitions he asked me to consider applying for Precis instead. The rest is history.
What do you do at Precis?
I work as a Digital Specialist at the Linköping office, mainly helping clients to advertise via Google and Microsoft Ads. Since our goal is to help all of our client’s concerns regarding the digital landscape, we aid their efforts on all platforms, such as Facebook, LinkedIn, and Instagram.
What does a regular week look like for you?
No week looks the same as the other, which I truly love. The core objectives are always there; look at performance targets, make optimisations to ads, bids, and budgets, and present the results, insights, and actions to the client through Teams/Google Meet/Skype. For those who like consistency, you could focus on clients who only require these kinds of tasks. Me, on the other hand, a knowledge-junkie, have designed my work in a way that I learn something new and useful on a regular basis. Best of all, Precis provides the time, tools and clients that fit me in order to accomplish this, so we can help our clients grow by growing ourselves.
Could you describe a client project that you have enjoyed?
My first client was concerned about the effects of the pandemic since their services require physical presence. Their digital maturity was low, which was perfect for me since I was new to digital marketing. Not only have I grown as a Digital Specialist with this client, but I’ve also doubled their performance in spite of the outside-world circumstances that we first thought would have adverse effects on the results.
What tips can you give to students that want to pursue a career in digital marketing?
I’d say that it’s one of the best choices that you could make. Even if your educational background is different. Not only will this line of business always exist, providing job security, but the vastness of opportunities within digital marketing is endless, meaning that no matter who you are, there’ll always be something tailor-maid for you within this field.
At Precis, we’re a diverse group of people with different backgrounds, personalities, and ambitions. Although I worked at a lot of different places, this is the first one where all co-workers are happy with what they do, the management, and the company as a whole. I myself, I’m a highly social person that requires a dynamic work environment with focus on personal and professional development. I realize that I’m not the easiest person to please, but I have nothing but good things to say about Precis; it’s like a big family where everyone looks out for one another, making sure that we’re seen and heard as professional co-workers as well as individuals with a complex set of emotions. If you’d ask me, a workplace like that is almost unheard of and most importantly; I feel both happy and appreciated.
Are you interested in joining Precis? Check out our open jobs.