E-book: Privacy, first-party data and what you need to do to be ready

Traditional consent banners are not enough to support digital marketing activities in 2024.

With the demise of third-party cookies – which is prompting platforms to use email addresses as identifiers – and Google’s new consent requirements for advertisers, we are forced to reassess how we approach consent strategies.

But fear not, we’ve done the research for you and created this guide to help you move forward.

This ebook will equip you with the information you need to outline a consent strategy that meets the opportunities and requirements of the current digital marketing ecosystem.