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Maximise B2B performance with digital maturity

9th of March 2023, 13.00 – 16.30 | Precis Stockholm

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You’re invited

Welcome to our exclusive B2B event, complete with actionable insights across marketing and sales alignment, creative, ABM and media buying for B2B marketers.

What you’ll learn

1. How actionable insights can help achieve marketing and sales alignment

2. How to organise your team for operational success

3. Creative ROI and the importance of data-driven branding in your media mix

4. How to use data and marketing strategies to find and activate the right audience

5. B2B marketing trends to look out for in 2023

What’s on the agenda

Event kick-off

The day begins

  • March 9th 13:30-13:35 CEST

  • Precis Digital Welcome & intro

  • Anders Lykke, CEO Denmark at Precis Digital

Organisation

Marketing & sales alignment

  • March 9th 13:35-13:55 CEST

  • Identifying key audiences within B2B

  • Ethan Collins, Senior Strategy Advisor at Precis Digital
  • March 9th 13:55-14:10 CEST

  • Organisational structure for growth

  • Mathias Roth, Growth Marketing Lead at Scrive

Creative

The importance of data-driven branding in your media mix

  • March 9th 14:10-14:30 CEST

  • Challenging the traditional assumptions of B2B creative

  • Emelie Andersson, Copy & Content Lead at Precis Digital
  • March 9th 14:30-14:45 CEST

  • The ROI from creativity in B2B

  • Sara Mattsson, Creative Lead, Northern Europe at Google
  • March 9th 14:45-15:05 CEST

  • Fika break

  • Energising goodies on the house, of course.

Media buying

Using marketing strategies to find the right audience

  • March 9th 15:05-15:25 CEST

  • Finding the right audience through marketing strategy

  • Isak Gustafsson, Head of Group Central at Precis Digital
  • March 9th 15:25-15:40 CEST

  • Five principles of growth in B2B marketing

  • Niclas Prenker, Head of Agency, Nordics at LinkedIn

Panel discussion

Trends that successful B2B marketers should be applying in 2023

  • March 9th 15:40-16:15 CEST

  • Defining trends & strategies for B2B companies

  • Carl Wåreus, Gustav Wallberg, Jonas Strandell & Anders Lykke
  • March 9th 16:15-17.30 CEST

  • Short wrap-up + drinks & mingle

  • Anders Lykke, CEO Denmark at Precis Digital

Refresh your knowledge on digital maturity

Here’s a bite-sized video for you, courtesy of our host, Precis Denmark CEO Anders Lykke.

See you there!

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