Klarna – an exponential story about generating leads
To raise the performance of search advertising for its smart payment systems, Klarna came to Precis.
Klarna provides smooth payment solutions for online retailers and consumers around the world. With 25 million end users and 45,000 sales merchants using its solutions, Klarna is one of Europe’s fastest growing businesses. And it’s aiming to become the world’s number one provider.
The numbers stacked up
500
Increase in leads per month
Our total restructure of search advertising boosted monthly lead generation by 500%Decrease in cost per lead
Acting on new market data, and improving optimization flow, reduced cost per lead by 80%
-80
86
Increase in CTR
Continuous A/B-testing of key media instruments enabled us to increase CTR by 86%,,
Our collaboration has been very smooth. It's not just talk, they make it happen
Success factors
Lead profitability boosted
During the first 10 months, we increased the average number of leads generated each month by 500% At the same time, we reduced the cost per lead by 80% – significantly boosting profitability.
A/B-testing
Landing pages, banners, search terms and new Google features were continually A/B-tested. As a result, CTR increased by 86% which, together with new banner copy and landing pages, improved results and cut CPC by 33%
A total restructure
By switching all markets to a granular account structure, we were able to analyse search behaviour market by market. This allowed us to gather data, take relevant action, and focus on optimization flow.
