We believe that these nominations are a testimony to the fact that an holistic, data driven approach is essential to stay in the forefront of marketing today. In our opinion, this is true across marketing activities: from pure performance Search campaigns, to global brand awareness efforts spanning a multitude of upper- and lower funnel channels. Regardless of campaign objective, data should be understood, leveraged, and put to work to maximise our investments across these channels and platforms.
Our digital marketing and data science teams have worked relentlessly with our clients to stay true to this vision, and we’re thrilled to receive this recognition from The Drum!
Lastly, we’re tremendously proud to receive the nomination for Best attribution solution. This is a subject that lies at the very core of our work, and our ongoing quest to unveil the true effects of marketing channels and their interrelations.