We are thrilled to announce that Anna Bäck is the new Chairman of the Board at Precis Digital. Bäck brings with her a wealth of experience and knowledge in scaling tech companies globally from her previous roles as CEO for Kivra and Associate Partner at McKinsey & Company, along with past and present board positions at Nordnet Bank, Permobil, and Kivra.
As Precis Digital welcomed Nalka Invest as a minority investor last year, we are now looking towards an exciting future with significant investments in our technology and global expansion. Anna’s success in leading and advising different tech companies makes her the ideal person to support the management of Precis Digital in growing the global impact of the agency. With her leadership, we will be able to continue to challenge the status quo of digital marketing and expand our presence on a global scale.
Anna says:
“I am very impressed with the journey that Precis Digital has taken in its first ten years of existence. Digital marketing is an industry that changes quickly, and Precis Digital has consistently been one step ahead, challenging the other players in the field. With Nalka Invest onboard as an investor and even higher ambitions within tech, people, and global presence, I look forward to contributing to this new era of Precis.”
By acquiring the agencies Boosterbox and Bannerboy in November 2022 and February 2023, respectively, Precis Digital has expanded into the American and South European markets. We are dedicated to growing our global presence further, and with Anna’s leadership, we are confident that we will continue to push boundaries in the industry.
Anna Bäck’s appointment as Chairman of the Board is a significant milestone for Precis Digital and we are looking forward to embarking on this new era of growth and innovation with Anna’s leadership and support.
