Precis welcomes Nalka Invest as minority investor
Christoffer LöteboGroup CEO
We are excited to announce that as of, May 2022, Precis has welcomed Nalka Invest as a long-term minority investor. With Nalka Invest as a partner we hope to expand the impact Precis has in the market through increased investments in people and technology. This will make Precis even better equipped to support our current and future clients in navigating the complex digital landscape.
Investing in people and technology
Having just marked the 10 years since our founding, it’s been exciting to see what began as a small start-up is now one of the leading digital agencies in Europe. This is largely thanks to our talented colleagues and great clients we’ve worked with along the way.
Our vision today is the same as it has always been, we want to define the future of marketing to help great companies thrive. But this requires something different today than what it did 10 years ago.
We believe that the brands of tomorrow will need a digital partner who can help them understand the value of their marketing investments and support them in making marketing a positive experience for their consumers. As the digital marketing industry is getting increasingly complex, this requires high-performing technology and people with different knowledge and skill sets. With Nalka Invest onboard as a partner, we will be able to give our investments in our people and marketing evaluation technology a boost as well as have a bigger impact in the market.
Mutual ethical values and ambitions
Nalka Invest has a solid background in developing independent, competitive and long-term profitable companies through commitment and cooperation.
One of the main reasons Nalka Invest is the right partner to support Precis in setting a new bar for what a great agency looks like is because we share the same values.
Nalka Invest evaluates their investments on financial and commercial criteria as well as environmental and social factors, governance and business ethical perspectives and values.
At Precis we commit to doing well by doing good. We believe that by choosing who we do business with and being ethical in how we do it is where we can have the most impact as a digital marketing agency.
In other words, we want to take part in making the marketing industry better and this long-term partnership with Nalka will enhance our impact significantly.
Precis will remain employee-owned. This means that employees will own the majority of the company’s shares, leaving the ultimate decision making with the Precis leadership.
A big welcome to Nalka Invest, we are excited to see what the future holds with you as a partner!