As we prepare to say goodbye to summer and welcome a new season, we want to share some exciting changes and news from Precis. Previously we revealed the opening of a new office in Helsinki, Finland – now we are happy to announce that our own Kristiina Siljander will be heading the office as CEO!

Before joining our Stockholm office in 2015, Kristiina spent more than 4 years working at Google in Dublin, and later in Singapore. Year 2017, she moved to London to take Precis beyond the Nordics, and settle in the UK. She has since, together with Partners Christian Möllerström and Rhys Cater, built our dedicated London team and an exciting client portfolio.

Kristiina was an obvious pick for CEO Precis Finland, and will now be moving back home to Helsinki for a new adventure. 

I am very excited to move back to Helsinki after working abroad for 8 years. The fact that I can bring Precis with me to yet another new market makes this even more special. The digital landscape has developed rapidly in Finland the past couple of years and offers now more opportunities than ever for savvy marketers and other players alike. I am looking forward to helping Finnish businesses to win in the digital economy.

– Kristiina

This also means we now have a new CEO at the London office: Rhys Cater.

Rhys has an extensive technical background as a Solutions Consultant with the Google Marketing Platform. After 6 years at Google, he joined Precis London 2017 as a Partner, and he has been responsible for developing and growing the measurement and data capabilities in the UK office, as well as company-wide. 

I’m incredibly happy with the team we’ve built in London since we opened our doors just over two years ago. The diversity of skills and experience, combined with our Nordic roots, has created a great environment to deliver outstanding work to our clients and innovate in Digital Marketing. Thank you to Kristiina for her fantastic leadership since we established our London office – you will be greatly missed as we look forward to our next chapter. We look forward to continuing to collaborate as Precis continues to grow both in the UK and the Nordics.

– Rhys

Let’s take a quick look at what’s up at each office!


The new team has already begun with a number of new clients and will be working full speed this autumn. The team consists of paid social, SEM and web analytics experts, and they are now initially located in the UMA coworking spaces above Helsinki’s largest bookstore (Akateeminen Kirjakauppa), until a permanent office is chosen. 

Precis Finland will work in close collaboration with the other Nordic and UK offices, which provides our Finnish clients with a generous network of capabilities, technology and vast language/market skills.


London continues to focus on its rapid growth plan, keeping the Nordic spirit alive despite Kristiina’s move to Helsinki. The client portfolio in London has allowed us to innovate in search, social, and programmatic across B2C and B2B verticals.  

In parallel, London has invested in taking our skills in Google Cloud Platforms, data automation, and data analysis to the next level. 

As part of our spirit of collaboration, knowledge sharing, and innovation, London has contributed many new tools and processes to the company that are now used across all our offices including our Reporting Library, Bulk Analytics Audience Creation, Amazon Search Ads Reporting tool, and more.

We are excited for this change and to continue defining the next generation digital marketing agency!