Precis Digital received the acknowledgement of the Chairman's Award at last week's The Drum Search Awards for our work with Swedish Zmarta Group.

Through advanced user segmentation in Google Adwords, we increased the mobile traffic to Zmarta’s website by 85 percent, revenue grew 111%, mobile traffic accounting for 59% of the total.

The project was selected as the winner of the Chairman’s Award by Simon Vaughan, Head of PPC and Programmatic at Direct Line Group and part of the jury.

Here’s Simon’s motivation behind awarding Precis Digital:

“Tonight’s award goes to a company using great data integration to push efficiencies within search and driving the use of data science within marketing. Let’s face it, it’s always refreshing for me to see the use of statistical significance and control cells within award entries.”

– Simon Vaughan, PPC Manager, Direct Line Group

Zmarta’s CMO is, as we are here at Precis Digital, delighted to receive this great recognition:

“It a tremendous honor to receive this prize. Google Adwords is one of our largest sales channels and this confirms that our focus on tailor-made experiences for the end user is the way to go. We are happy and proud and now looking forward to developing more marketing activities that provide even better results.”

– Mattias Hallgrim, CMO, at Zmarta Group.

Read Google full case on the Zmarta project here.

Trine Palm Team Lead