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Facebook has released an official case about the success story of how Precis Digital and our client Matsmart have utilized Facebook advertising to its fullest potential.

A Swedish sustainable food retailer almost doubled its web revenues in just 3 months when it cooked up a series of highly segmented dynamic ad campaigns

Facebook has released an official case about the success story of how Precis Digital and our client Matsmart have utilized Facebook advertising to its fullest potential. By consistently segmenting audiences and tweaking campaigns accordingly, Matsmart has driven conversion costs down and revenues up.


We pushed to design and run effective prospecting campaigns on Facebook. These campaigns were segmented by the main target audiences, grouped mainly by demographics, and designed to drive brand new visitors to the website. With a steady flow of new web traffic, the teams then ran highly relevant dynamic ads featuring different products, which were based on different Facebook user profile segments.

Partner at Precis Digital, Kristoffer Olofsson comments on the initiative made in collaboration with Matsmart:

“Facebook’s rich targeting options, paired with sophisticated DPA campaigns, have continuously exceeded our expectations. They have enabled us to successfully re-engage with the visitor base by displaying the most relevant products at the right time, as well as to reach important insights about key audience groups, affecting our marketing strategies as a whole.”

We are happy and proud to have reached these achievements in collaboration with Matsmart.

Read Facebook’s full case about Matsmart here