I work with marketing measurement, from designing and implementing data collection, to activating data via both internal and client training, dashboards, reports, analyses etc. It’s a great mix of strategic and operational, business and technical, and internal and client work.
How has your development journey been since you joined?
When I first joined three years ago I divided my work between SEM and measurement. After a year I moved on to focus on analytics and measurement full-time. Back then my Copenhagen colleague Anton and me first formed CPHs official analytics team and I had the chance to learn along with him and other colleagues. Now being Helsinki’s analytics and measurement go-to, it’s again accelerated learning with new types of clients, measurement challenges and continuously improving ways of working and cooperating in the office.
Could you describe a client project that you have enjoyed?
This sounds like a cliche, but every client project teaches something new – Getting to know a new industry, business model, technical setup, people and how to best measure to achieve business goals is always a fresh challenge that I enjoy. It is also interesting how we develop measurement and analysis in the longer term with a client within available resources.