I work as SEO Lead and a big part of my work consists of process development for SEO, aligning our workflow to reach the goals of our strategic plan as well as producing and maintaining products that Precis can use for our clients.
What do you find interesting about digital marketing?
The power behind it. It’s one thing to build a great website but totally another thing in making people visit it. There is so much data out there today which you can use to help people interested in your offer to find it. I come from a web-dev and a marketing background. Digital marketing blends these two areas in a very interesting way.
What are you looking forward to in 2021?
We have re-invented our SEO work to be even more strategic, performance-based and client-friendly this year. I’m looking forward to evaluating the results of these new workflows.