Organic and paid search synergies
![](https://www.precisdigital.com/wp-content/uploads/2021/05/Mihalis-Precis-Digital-100x100.png)
Mihalis Tsiropoulos
SEO Operations Lead![](https://www.precisdigital.com/wp-content/uploads/2021/05/PD-blog-organic_and_paid_synergies-HEAD_1-1300x700.jpg)
Informational | Commercial | Transactional | Navigational | Local |
---|---|---|---|---|
What | Comparison | Buy | Brands | Nearby |
When | New | Check | URL | City |
How | Used | Voucher | Brands + URL | Area |
Why | Review | Find | Address | |
Can | Price friendly | Shop | Where | |
Should | Exclusive | Free delivery | ||
Can | In fashion | Brand+Product name |