Precis Digital one of the first agencies to receive certification for Google Attribution 360
Attribution has been at our core since the very beginning. Realising that a deep knowledge of consumer behaviour and channel interrelation is crucial to advance within data-driven marketing, we have dedicated years to this discipline.
Since first stepping away from a last-click thinking, and instead discerning each channel’s true value in the consumer journey, our data scientists have taken leaps in the study of things such as offline-to-online, marketing mix modeling, and algorithmic attribution.
Google Attribution 360 is one of the most exciting products we have seen within this field to date, and we’re happy to announce that Precis has passed through the application process for becoming a certified agency, one of the first in the world.
Beyond data-driven machine learning algorithms for measuring digital channel impact, Google Attribution 360 allows for importing of third party reference data such as TV advertising, leverages cross-device data, and integrates with 1st and 3rd party bidding platforms. In other words, it is the Ferrari of attribution.
We’re very excited to continue working with Google towards deciphering some of the most complex challenges in today’s marketing landscape!
