At the heart of Precis Digital, a group of dedicated data scientists work relentlessly on the logic behind our internal tools, external client projects, and awesome data mining in general. Please find the merits of some of its core members below!

At Precis, we strive to take digital marketing and data analysis to the next level. This being our agenda, we put great efforts into finding brilliant minds that share our passion for pushing boundaries and helping our clients reach competitive advantages in their respective fields.

Our main weapon for this is statistics and applied mathematics. Through advanced data analysis, we seek answers to the most complex questions within the online industry:

  • What’s the effect of online advertising on offline sales?
  • How do we reach an optimal portfolio of keywords and bids to maximize returns?
  • What is customer lifetime value when taking into account cross-device behavior?

At the heart of Precis Digital, a group of dedicated data scientists work relentlessly on the logic behind our internal tools, external client projects, and awesome data mining in general. Please find the merits of some of its core members below!


The Data Science Team

Linnéa Gyllingberg

Mathematics and Logic

MSc candidate, Mathematics – Uppsala University
BSc, Mathematics Uppsala University/Technische Universität München
Thesis: Evolutionary Language Games
Fun fact: Our CEO Christoffer first got word about Linnéa as “the best mathematics-student at Uppsala” (from several independent sources!). She taught Mathematics at Uppsala University, while still being a student herself, and focused her thesis on describing the evolution of human language with mathematical models (AdWords anyone?).

Patrik Berggren

Statistics and Logic

MSc, Computer Science and Engineering – KTH Royal Institute of Technology
Thesis: Researched hand pose estimation from 2D-images using computer vision and machine learning algorithms.
Fun fact: Patrik plays chess at club level and enjoys memorizing a couple of hundred of pi-decimals (among other things, Patrik is a champion at Mnemonics, a learning technique for memory retention).

Pierre Rudolfsson

Statistics and Development

PhD candidate, Quantum information theory – Uppsala University
MSc, Theoretical physics – Stockholm University
Thesis: Correlations in quantum physics.
Fun fact: Pierre’s hobbies include applied epistemology (the study of knowledge) and computer music.

Matthias Erll

Development and IT

MSc, Information Technology and Management
Thesis: A Dynamic Resource Allocation Framework for IT Consultancies
Fun fact: Before joining Precis Digital, Matthias coordinated IT around machine building at Technotrans, which focuses on applications of core competence liquid technology.

Gustaf Wallenberg

Statistics and Logic

MSc candidate, Finance – Stockholm School of Economics
BSc, Business & Economics – Stockholm School of Economics
Engineering Physics – KTH Royal Institute of Technology
Fun fact: Gustaf was Precis Digital’s first employee and developed the foundations of our tools for advanced optimization.

Leifur Bjarki Erlendsson

Mathematics and Development

MSc candidate, Mathematical Modelling and Computation
Fun fact: Leifur loves old school music such as ELO, ABBA and Bee Gees.

Carl Regårdh

Statistics and Logic

MSc, Computer Science and Engineering – KTH Royal Institute of Technology
Thesis: Explored weaknesses in and benchmarked public clouds
Fun fact: Carl started out in life as a salesman, but got hooked on data science after stumbling upon a challenge to build a predictive model of who might have survived the Titanic.

Kristoffer Olofsson Partner