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Last week we welcomed 151 (83%) of us to Stockholm for the annual Precis summer conference. Apart from our bigger autumn conference, the summer conference has become a tradition over the past five years. The main purpose of the summer conference is for everyone at Precis to get the opportunity to meet each other, which we view as very important given our growth, and the fact that it’s good to meet outside of a Google Hangout every now and then. But we don’t leave it there – we also take the opportunity to share knowledge and competence across our seven offices!

The main focus for this year’s summer conference was product knowledge around Attribution and Audience, which are the two focus areas we have this year. After an introduction, we split up into four groups attending four different product tracks:

  • Taking the audience strategy to the next level: Using predictive analysis for cross-channel personalisation
  • How to build smart audiences: Tips and tricks for increased performance
  • Capturing the true value: How small measurement improvements can lead to huge impact
  • Cross-channel attribution: A deep dive in cross-device and the treatment of Direct traffic

Big thanks to everyone that hosted the product tracks!

After the product tracks we spent the evening together at Lux Dag för Dag on Lilla Essingen, where we made sure to celebrate [a little] extra due to the fact that we won Best Large PPC Agency in Europe for the second year in a row.

Stay tuned for exciting updates around Attribution and Audience!

Here are a few pictures from the day:

 

Christoffer says Welcome

Jakob and Carl present our cases on advanced measurement that have unlocked digital marketing super powers

Matilda and Saroosh answered the question “What does best look like?”

Of course we had crepes!

Hanna is helping everyone to navigate the complex landscape of attribution

Christoffer Lötebo Group CEO & Partner Nobody puts data in a corner