Moving from clicks, to profit.

The advances in AI have fundamentally shifted the marketing landscape over the last few years. Today, marketers have a wealth of AI tools and features which makes marketing more accessible, but have you truly adapted to the new reality of ad platforms?

Rather than granular bid strategies for specific keywords and audiences, the modern marker has three key performance leavers today: bids & budgets, creatives, and data.

In fact, whilst AI helps to level the playing field, data activation makes sure you maintain a competitive edge. The ad platforms know who the customer is and what other websites they’ve visited but only you know the true value of a transaction. Enriching algorithmic signals is about leveraging both your data and the ad platform data to make smarter decisions.

Over the following pages we will detail 4 ways to leverage your 1st party data with Value Based Bidding courtesy of our extensive experience marketing ecommerce businesses … click the button to learn more.