Privacy strategy
Build customer trust and future-proof your marketing
![](https://www.precisdigital.com/wp-content/uploads/2021/05/data_governance_01-940x940.jpg)
Privacy is changing our industry for the better – adapt your strategy to stay ahead of the curve.
Between new legislation, AI, and the deprecation of third-party cookies, privacy is more important than ever.
Introducing privacy-first digital marketing:
- We help you assess how privacy impacts your strategy, from measurement to audiences
- Together, we will ensure that your setup is future-proofed
- Alignment across your entire team with cross-functional workshops and dedicated support
- Meet our team of privacy and data experts ready to advise you
Be prepared for the new European regulation:
The DMA and DSA are two important pieces of European regulation that will shake the digital marketing world in 2024, providing new challenges and opportunities.
Be ready for 2024 through:
- Adapting your setup to meet Google’s new consent requirements
- Implementing Consent Mode in-platform
- Turning increased transparency and data standards into a competitive advantage
- Implementing a flexible set up to ensure you can make changes according to new requirements as fast as possible
Learn more about the upcoming DMA & DSA regulations here.
Prepare for the deprecation of third-party cookies and iOS17 roll-out
It has been a long time coming, but in 2024 important technology changes will continue to disrupt how we do digital marketing.
Our services include:
- Redefine your route to measurement and targeting with the post-third-party cookie environment in mind
- Build a compliant data foundation to activate your first-party data
- Future-proof your strategy across the marketing funnel
- Rethink your audience strategy for a privacy-first world
- Leverage AI for your marketing strategy in a safe and ethical way
![](https://www.precisdigital.com/wp-content/uploads/2021/05/data_governance_03-940x940.jpg)
Make sure you’re fully compliant, whatever your industry
We work with your legal team to help you apply the latest guidance to your marketing toolkit
We cover:
- Implementation of cookie consent prompts
- Improved compliance with first-party and third-party regulations
- Privacy-first integration of your CRM data with marketing channels
![](https://www.precisdigital.com/wp-content/uploads/2021/05/data_governance_04-940x940.jpg)