A framework for success – Part 1: Bidding towards value
Webinar
Discover strategies to drive business impact by moving beyond channel metrics.
Watch this webinar to discover ways to create valuable insights and strategies to improve marketing performance.
Forget the tired KPIs that don’t directly reflect your business growth. Marketing practices and platform evolution have engineered a change in the way we perceive marketing success.
For every industry, learn how you can make your bidding strategies more relevant by optimising for customer lifetime value, profit, product stock, or any other business-critical KPI.
In this concise 45 minute webinar, you will receive a practical guide and detailed steps in order to revolutionise the way you work:
1. Discover how business leaders are using new bidding strategies for paid search and social for success
2. Adapted examples to suit your business type – from retail to B2B
3. Simple takeaways that you can adopt in your accounts the very next day