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Folq – Enhancing brand visibility with AI-powered creative solution

Creative Digital maturity Paid social

Case overview

FOLQ sought to boost brand visibility with an efficient creative solution. Their existing 3D-model-centric approach was effective but time-consuming to maintain. Using AI, Precis developed a quicker, cost-effective method for FOLQ to adapt their visual identity to evolving platform requirements for performance marketing.

Our approach

We aimed to fulfil FOLQ‘s need for creative expertise while streamlining production. Leveraging creative AI, we tailored assets to platform context and audience preferences. Insights from audience research, creative audits, and competitor analysis informed our strategy, ensuring resonance and distinctiveness.

What we delivered

We provided a plug-and-play solution, empowering FOLQ to generate custom creatives for communication and performance marketing needs. The creative concept was aligned with FOLQ’s visual identity and we created over 40 creatives and working files using AI, expanding FOLQ’s visual library.

The results

The plug-and-play concept saved costs and time while boosting performance.

  • A YouTube Brand Lift Study indicated a 4.5% increase in advertising attention among viewers of the campaign.
  • Achieved a 32% increase in Click Through Rate (CTR) and reduced Cost Per Click (CPC) by 41%.
  • Iterated visuals led to a 100% increase in engagement rate, resonating effectively with the audience.

 

Increase in attention

4.5%

A YouTube Brand Lift Study indicated a 4.5% increase in advertising attention among viewers of the campaign.

Increase in CTR

32%

Achieved a 32% increase in Click Through Rate (CTR) and reduced Cost Per Click (CPC) by 41%.

Increase in engagement rate

100%

Iterated visuals led to a 100% increase in engagement rate, resonating effectively with the audience.

  • We are thrilled with our collaboration with Precis and the outstanding results we’ve achieved. Their expertise, professionalism, and innovative creatives have taken us to new heights.

    Eirik Martinsen
    COO FOLQ

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