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Lingoda – Creating a culture of digital growth

Automation Paid search

Platform expertise, technical competence, technology, and data-driven optimisation are all needed to succeed with digital growth, but there’s a missing ingredient that can take results from good to great: cultural fit.

With a strong hybrid agency and in-house collaboration in place, Lingoda and Precis have been able to drive great results with a cutting-edge Paid Search strategy. Working closely with the Lingoda team, we identified the main KPIs that drive performance for the business and structured campaigns to optimise towards the conversion points that best align with core business goals. Growing non-branded traffic and conversions being a focus for the business, and we succeeded in achieving significant YoY growth by introducing future-proof broad match keyword structures to our campaigns.

YoY growth in non-brand paid search purchases

101%

YoY decrease in non-brand paid search CPA

-40%

  • Collaborating with Precis has been a key driver of Lingoda’s success. They have seamlessly integrated into our team, becoming an invaluable partner rather than just an external agency. Together, we embody the same principles of boldness, data-driven strategies, agility, and a relentless focus on making a meaningful impact.

    Alessandro Grassano
    Chief Marketing Officer Lingoda

Success factors

1. A data-driven mindset

An optimised Paid Search structure that enables data-driven decision making and custom dashboards to provide actionable insights into paid media and business performance.

2. Cultural exchange

A hybrid agency and in-house model where we have implemented smooth and transparent collaboration across stakeholders and functions. Learning from one another’s organisational knowledge, cultures, and ways of working to get the best performance from the whole team.

3. Smart technology

Tools and solutions that unlock the power of data including in-depth Performance Max insights, Quality Score dashboards, and the exploration of emergent technology such as a Generative AI Ad Text Generator.

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