Making YouTube work harder for Paradox Interactive
Strategy game publisher, Paradox Interactive, wanted to put its name on the map using YouTube. Precis helped make it happen.
Located in Sweden, Paradox Interactive is a global publisher of strategy games with a strong presence in the US and Europe. The company publishes its own games, developed at the Paradox Development Studio, and those of other developers.
The picture in numbers
Decrease in Cost Per View
A unique and granular design of account structure and bidding process led to an 80% decrease in CPV
Increase in View Rate
By applying positive and negative targeting the View Rate was increased by 140%
Increase in number of Views
With an increase in investment of 244% we were able to raise the number of Views by 1 657%
The team at Precis is genuinely committed to our success. It feels just like working with my own passionate colleagues
Audiences & Targeting
We created a more granular campaign structure across audiences, topics and placements. Together with negative exclusions of targeting methods, this enabled us to see and optimise performance – raising the View Rate by 140%
With it’s increased granularity, the new structure made it possible to bid in a much smarter way. In turn, this has led to an 80% decrease in Cost Per View, and reduced the Cost Per Click from the YouTube ads by 43%
Awareness & Branding
Paradox Interactive pushed hard with their branding campaign on YouTube throughout 2017. They increased their investments by 244% compared with 2016. Going beyond all expectations, we were able to increase Views by 1657%, Earned Views by 1034% and clicks by 504% on their entire YouTube investment.