Massive impact for YouTube serial by GANT
The recently launched Couple Thinkers is GANT’s most ambitious branding campaign yet – Precis was there to boost the impact.
With its worldwide presence, GANT is an authentic American lifestyle brand born from a proud family story. Connecting these values with relevant current lifestyles secures the brand and its equity – as does this international campaign on YouTube, Facebook and Instagram.
A series of great numbers
View Rate
250% over YouTube benchmarks, average view rate per episode was over 71 % percent.
YouTube CPV
At 0.22 SEK the average Cost Per View was 35% lower than the YouTube benchmark.
30-sec video CPV (SEK)
For 30-second videos on Facebook and Instagram, the Cost Per View was as low as 0.67 SEK.
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We choose to work with Precis since their approach to client x agency collaboration is very modern and flexible. They are genuinely interested in always seeking out the best alternative and they have proven this several times over, which builds a very deep trust that is unique today.
Success factors
Precision makes performance
Building a solid account structure let us focus on relevant target audiences. With careful persona analysis and optimization between key groups, we were able to generate enormous engagement on Facebook and Instagram – while driving visitors to video assets on YouTube and GANT websites.
Never stop improving
We continuously brought up optimization suggestions based on our data insights. Thanks to a highly engaged client and some great discussions, we were able to act on the signals and increase campaign performance several times over.
Branding meets performance marketing
Whether the objective is sales, brand perception or both, we believe all marketing should be measured by its performance. We made daily optimisations of the campaigns, and had a relentless approach to performance evaluation, maximising the effects across platforms
