Plick – Driving installs with a multi-channel strategy
300%
Precis were able to enhance performance by localising Plick’s core users across platforms through channel experimentation and detailed demographic segmentation, resulting in a YoY monthly active user growth of 300%.
-61%
By feeding platform algorithms with user behaviour signals, the efficiency in targeting increased significantly and Plick’s Cost per Install decreased by 61%.
139%
By experimenting with ad content, Precis helped Plick identify what the user wants and what resonated with them. By basing their social media marketing on user-generated content we increased ad Click Through Rate by 139%.
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Through our partnership with Precis, we’ve seen our marketing investment reach all-time highs. By working closely together we’ve been able to stay one step ahead and establish a near automated marketing machine.
Success factors
1. User-generated content
Mixing user-generated content with dynamic product ad formats provided a feed based and automated marketing engine, where algorithms did the heavy lifting.
2. Signal-based targeting
Detailed targeting combined with in-app based signals proved to be incredibly efficient in driving down install and sign up cost while continuously pushing in-app activity to new heights.
3. Creative testing
Continuous and structured testing of creative assets gave efficient production sprints and ultimately higher clicks throughs.
