Plick – Driving installs with a multi-channel strategy

Creative Marketing evaluation Paid social
User growth in 2020

300%

Precis were able to enhance performance by localising Plick’s core users across platforms through channel experimentation and detailed demographic segmentation, resulting in a YoY monthly active user growth of 300%.

Decrease in cost per install

-61%

By feeding platform algorithms with user behaviour signals, the efficiency in targeting increased significantly and Plick’s Cost per Install decreased by 61%.

Increase in click through rates

139%

By experimenting with ad content, Precis helped Plick identify what the user wants and what resonated with them. By basing their social media marketing on user-generated content we increased ad Click Through Rate by 139%.

  • Through our partnership with Precis, we’ve seen our marketing investment reach all-time highs. By working closely together we’ve been able to stay one step ahead and establish a near automated marketing machine.

    Jimmy Heibert
    CEO Plick

Success factors

1. User-generated content

Mixing user-generated content with dynamic product ad formats provided a feed based and automated marketing engine, where algorithms did the heavy lifting.

2. Signal-based targeting

Detailed targeting combined with in-app based signals proved to be incredibly efficient in driving down install and sign up cost while continuously pushing in-app activity to new heights.

3. Creative testing

Continuous and structured testing of creative assets gave efficient production sprints and ultimately higher clicks throughs.

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