Upping Pricerunner conversions by 140%
When Pricerunner came to Precis, SEM profitability was on track, but there was still potential in the conversion volumes.
Operating in Sweden, Denmark and the UK, Pricerunner offers online product comparisons. The company deals with over 2 million products and more than 10,000 merchants – constantly driving consumers to their websites.
The numbers stacked up
YoY increase in conversions
While lowering the Cost Per Acquisition, the YoY increase in conversions achieved was 140%
CTR increase
With more relevant ads and better bidding control, the new account structure led to a 27% higher Click Through Rate
Profit increase
Increased volumes and maintained ROI led to a 42% increase (YoY) in total gross profit from SEM
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We were hoping to raise our conversion volumes, but the last thing we wanted was to compromise our profitability level. Precis gave us just what we were looking for.
Success factors
Manageable Account Structure
Radically cutting back the number of campaigns in the new account structure enabled day-to-day scalable optimisation. We also created a narrower structure for Dynamic Search Ads (DSA) boosting ad relevance and bidding – enabling full automation on the long-tail.
Automatic Account Expansion Technology
Using Precis automatic account expansion technology has been a huge benefit on this account with its constantly expanding inventory. It provided the best performing search terms for DSA and broad campaigns – both automated ads and suggested bids.
Enhanced Automatic Bidding
The Precis automatic bidding-tool increased control over the bidding while we were maximising the increase in volume – all while sustaining the profitability track record.
