Digital maturity at Precis

Our goal is to ensure that every brand we work can make the best use of technology to advance their understanding and practices within the field of digital marketing – irrespective of their digital maturity.

Our vision

Digital transformation is an ongoing and continuous process. As consumer habits and platforms evolve, your brand needs to evolve to meet these expectations. A business needs to learn how they can set up the right practices and people in place to understand their data and develop their marketing efforts from this.

Here at Precis, we have developed our own digital maturity framework to reflect how clients collect and activate their marketing data at all stages of their development.

Our maturity framework is a tool to help our clients realise the full potential of their digital strategies and to provide the roadmap for them to realise their marketing goals.

  • We believe brands of any size and maturity can become digital natives. So we have put our heads together to come up with a solution that works for all: Our digital maturity framework provides a complete audit and a comprehensive roadmap to marketing teams for a full-funnel, privacy-first digital marketing strategy.

    Christopher Lötebo
    Group CEO Precis

The digital maturity framework

  • Novice

    These are typically those less mature businesses out there who still rely largely on external platforms to manage their marketing data and very limited optimisation of their channels based on that optimisation. Overall, they expect little ROI from marketing activities.

  • Apprentice

    These types of businesses are starting to really emerge in their marketing data activation, they’re gradually more prepared to invest larger budgets and see real results in their marketing-driven profit.

  • Accelerators

    These types of businesses are starting to really emerge in their marketing data activation, they’re gradually more prepared to invest larger budgets and see real results in their marketing-driven profit.

  • Pioneers

    As the name suggests, pioneer businesses are the real innovators in this space. They have full ownership of the marketing funnel from start to finish and set the new industry standard for activating that data across channels.

Join the movement.