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Insights, articles, interviews and
industry updates


How to: do data-driven attribution right

How to: build a future-proof privacy strategy

How to: drive profit, not just clicks

How to: measure your brand marketing activities

How to adjust your audience strategy during a period of economic uncertaintity

3 strategies for the performance marketer during an economic downturn

The marketing trends in 2021 that will actually impact the way you work

COVID-19: Effect on marketing and potential strategies

Marketing KPIs for single brands

TV investments at odds with reality?

Rafael’s top picks from the Mary Meeker report 2017
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